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Wednesday, February 14, 2018
8:30am
Wednesday - 2/14/18
  
Continental Breakfast - Full conference passes only
X-01
9:00-9:25am
Wednesday - 2/14/18
  
How Automation Saved My Business and Increased Profits
MSP-01
9:30-9:55am
Wednesday - 2/14/18
  
How to Ensure You Stay Secure When Moving to Managed Cloud Services
MSP-02
With so many options for where to host your servers and applications, it may seem impossible to know what to look for in a secure and compliant cloud hosting provider. If done right, a cloud hosting provider can usually do a much better job of hosting systems than you would be able to on your own. This session will describe the various things to look for when choosing a cloud hosting provider to ensure you are staying safe and your data remains secure, including and examination of various industry and governmental regulations that impact business opportunity. At the end of the session, attendees will walk away better armed to go out and secure cloud hosting arrangements they can feel good about and that will serve their needs and those of their customers.
10:00-10:55am
Wednesday - 2/14/18
  
Overcoming Resistance to Cloud Adoption
MSP-03
Despite the massive adoption of cloud and managed services, there is still substantial pushback for any of a number of reasons. But, the numbers also show clearly that those businesses who have embraced cloud, are increasingly leveraging their providers for more services and applications each year, showing there is not only a clear benefit, but also a level of service quality that meets or exceeds expectations. What are the main concerns still creating resistance and how can providers overcome them?
11:00-11:25am
Wednesday - 2/14/18
  
Democratization of Enterprise Communications
MSP-04
How are the latest communications technologies and trends, including WebRTC and communications APIs, enabling any MSP to deliver enterprise-grade communications to small and mid-sized businesses. How can any managed service provider increase its service portfolio and increase ARPU without massive CAPEX?
11:30-11:55am
Wednesday - 2/14/18
  
Five Mistakes I Bet You’re Making with Your Managed Services Business
MSP-05
Global Solutions Marketing Manager – MSP
Trend Micro
As a managed service provider, your customers have entrusted you to manage their IT infrastructure and their security so it’s important that you are making the right choices to secure their environments and keep cyber criminals at bay. In this session, attendees will hear first hand experiences that MSPs have made over the years and learn how to avoid them to keep their own customers and businesses safe, and revenue and reputation strong.
12:00pm
Wednesday - 2/14/18
  
Conference Luncheon - Full conference passes only
X-02
1:00-1:55pm
Wednesday - 2/14/18
  
Why Backup is an Easy Revenue Opportunity for MSPs
MSP-06
MSPs face a dual struggle between choosing the services that logically fit into their portfolios, and maintaining a reasonable pricing model. While businesses may know they need – or at least would benefit from certain services – they often opt against them due to cost, leaving potential revenue on the table for MSPs. This session will help MSPs understand how and why backup can be a differentiator for them, delivering a critical service without breaking their customers’ budgets.
2:00-2:25pm
Wednesday - 2/14/18
  
Session Details TBA
MSP-07
2:30-2:55pm
Wednesday - 2/14/18
  
The Ins and Outs of Growth-focused MSP Marketing
MSP-08
CEO
Marketopia
Your success as an MSP hinges on your ability to grow your customer base. It all starts with finding the right prospects. but, in today’s buyer-driven world, marketing isn’t easy. When you consider 70% of the buying process is complete before most prospects even engage with your team, finding smart, proven ways to connect with qualified prospects throughout their buying journey is more important than ever. This session is designed to give MSPs and their partners a good understanding of the essential elements of building a successful lead engine and converting those leads into revenue.
3:00-3:55pm
Wednesday - 2/14/18
  
The Modern MSP: Recurring Revenue and Business Opportunities from Office 365 and S4B/Teams
MSP-09
According to IDC, the cloud opportunity will exceed $500 Billion by 2020. This is a huge opportunity for MSPs, especially those part of the Microsoft Partner Ecosystem. These partners, however, have challenges to overcome. Many MSPs lack the background and know-how to sell new services, do not have the technical expertise or certifications to easily integrate new offerings and cannot afford additional time and resources to manage and support the constant evolution of the cloud market. But, to succeed, they must move beyond traditional thought processes and become “modern MSPs.” This includes evolving beyond being a “one trick pony” specializing in basic cloud migration, instead looking at the latest services being adopted and demanded by businesses. This session will look at Office 365, Skype for Business, Teams, and MSPs can leverage them and other MSFT services, like Azure and OneDrive to create profitable opportunities while helping customers grow.
4:00pm
Wednesday - 2/14/18
  
MSP Expo / ITEXPO Keynote Presentation
K-01
4:30pm
Wednesday - 2/14/18
  
MSP Expo / ITEXPO Keynote Presentation
K-02
5:00-7:00pm
Wednesday - 2/14/18
  
MSP Expo / ITEXPO Exhibit Hall Grand Opening Reception
X-03
Thursday, February 15, 2018
8:30am
Thursday - 2/15/18
  
Continental Breakfast - Full conference passes only
X-04
9:00am
Thursday - 2/15/18
  
Special Panel Discussion TBA
GS-01
10:00am
Thursday - 2/15/18
  
MSP Expo / ITEXPO Keynote Presentation
K-03
10:30am
Thursday - 2/15/18
  
MSP Expo / ITEXPO Keynote Presentation
K-04
11:00am-4:00pm
Thursday - 2/15/18
  
MSP Expo / ITEXPO Exhibit Hall Open
X-05
11:15am
Thursday - 2/15/18
  
Lunch Passes provided to full conference badge holders
X-06
1:00-1:55pm
Thursday - 2/15/18
  
The Evolving Cloud Workspace
MSP-10
The evolution of the desktop is a result of companies’ requirements maturing in terms of getting more specific about Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) – from on-premises, to hosted desktops, to now a full range of workspaces. While there are consistent trends of people moving to turnkey cloud-based solutions, there are a lot of options available today as far as what type of workspace to choose. This discussion will cover trends in cloud workspaces and how they are evolving, including the addition of application virtualization.
2:00-2:25pm
Thursday - 2/15/18
  
Session Details TBA
MSP-11
2:30-2:55pm
Thursday - 2/15/18
  
Automating Processes for MSP Profitability
MSP-12
Savvy MSPs know that automation improves efficiency and strengthens their bottom line. In a nutshell, automation enables an MSP to reduce the amount of time its technicians spend handling routine or repetitive tasks, thus cutting costs for service delivery and freeing those techs to devote more attention to activities that generate more revenue.
3:00-3:55pm
Thursday - 2/15/18
  
Cyberattacks Are Increasing: Have You Prepared Your Clients?
MSP-13
Modern cybercriminals don't just rely on a single tactic to prey on businesses. Rather, they use multiple tactics to attack businesses. These include phishing emails, ransomware, payload execution, DDOS attacks, and more. Without the proper expertise, these attacks can be disastrous for businesses, which is where their MSPs come in. As their trusted provider, it’s your role – and opportunity – to help your customer understand the threat landscape, how to combat it, and to provide the solutions to protect them.
4:15pm
Thursday - 2/15/18
  
IDEA Showcase: Startup Pitch Networking Event & Reception
GS-02
8:00pm
Thursday - 2/15/18
  
MSP Expo / ITEXPO Party at The Atlantic Hotel
X-07
Friday, February 16, 2018
8:30am
Friday - 2/16/18
  
Continental Breakfast - Full conference passes only
X-08
9:00-9:55am
Friday - 2/16/18
  
How MSPs Can Better Compete with Cloud Providers and Reclaim Market Value
MSP-14
Not even 10 years ago, MSPs served as critical, trusted IT advisors to companies of all sizes. Not only did they deliver unmatched insight into organizations IT environments, they also they also served as the principal vendors of the technology needed to act on these insights. More recently, MSPs’ position in the value-chain has been threatened by cloud providers – notably, Google, Amazon, and Microsoft – who increasingly bypass the channel and sell directly to end users. This increased competition has forced MSPs to substantially or moderately reduce service costs to acquire new customers. Given that, MSPs need to re-evaluate their business models and find ways to differentiate themselves in order to maintain market share. This session will feature opportunities for MSPs to do just that, including which services MSPs should consider, how to implement them, and examples of how they impact business.
10:00-10:25am
Friday - 2/16/18
  
Session Details TBA
MSP-15
10:30-10:55am
Friday - 2/16/18
  
10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and Avoid Commoditization
MSP-16
The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients.
11:00-11:55am
Friday - 2/16/18
  
Managed Security: The Must-Have Service for Successful MSPs
MSP-17
With the rate of cyberattacks increasing, along with their complexity, it becomes eve more critical that MSPs have the tools to protect not their own businesses, as well as their customers. There are countless options available, with different capabilities and objectives. Which are the best security solutions for specific threats? Which provide the best general protection? This session will teach providers and businesses about the various threats that exist today, how they are evolving, and how to choose the right security solutions to keep their businesses and customers safe. The panel will also discuss how security fits into the revenue model and how to integrate security into a broader service portfolio.
11:00am-2:00pm
Friday - 2/16/18
  
MSP Expo / ITEXPO Exhibit Hall Open
X-09


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