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Events

AGENDA

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Tracks

Tuesday, February 13, 2024
10:00-10:45am
Tuesday - 2/13/24
MSP Expo Business Track ()
MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01
The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
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  MSP Expo Business Track
  MSP Expo Tech Track
11:00-11:45am
Tuesday - 2/13/24
MSP Expo Business Track ()
Top Factors to Increase Your MSP Business Value
MSPB-02
Founder & Managing Partner Cloud Equity Group EVP & Sr. Partner Cogent Growth Partners
The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
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  MSP Expo Business Track
  MSP Expo Tech Track
12:00-12:30pm
Tuesday - 2/13/24
MSP Expo Business Track ()
Special Presentation by Wildix
MSPB-03
  MSP Expo Business Track
  MSP Expo Tech Track
1:30-2:00pm
Tuesday - 2/13/24
MSP Expo Business Track ()
Special Presentation TBA
MSPB-04
  MSP Expo Business Track
  MSP Expo Tech Track
2:05-2:45pm
Tuesday - 2/13/24
MSP Expo Business Track ()
The Secret to Running a Successful MSP
MSPB-05
Director of Technology 1 Point Networks Owner ACT COMPUTERS
MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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  MSP Expo Business Track
  MSP Expo Tech Track
3:00-3:45pm
Tuesday - 2/13/24
MSP Expo Business Track ()
Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06
In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
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  MSP Expo Business Track
  MSP Expo Tech Track
4:00-4:45pm
Tuesday - 2/13/24
MSP Expo Business Track ()
How to Successfully Penetrate Vertical Markets
MSPB-07
In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
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  MSP Expo Business Track
  MSP Expo Tech Track
Wednesday, February 14, 2024
9:00-9:45am
Wednesday - 2/14/24
MSP Expo Business Track ()
Taking MSP Marketing to the Next Level
MSPB-08
In an era where digital evolution is driving change, MSPs need to harness innovative marketing strategies to elevate their market position and stay ahead of the competition. This session will delve into advanced marketing techniques tailored for MSPs, aiming to expand their market reach and foster stronger customer engagements. Attendees will explore actionable insights into effectively leveraging data analytics, content marketing, SEO, social media channels, AI, and more, to create a compelling presence in a digital world, as well as how the integration of automation and CRM systems can enhance lead generation and customer retention. By attending this session, MSPs will be better equipped with the modern marketing arsenal required to thrive in today’s competitive digital landscape.
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  MSP Expo Business Track
  MSP Expo Tech Track
10:00-10:45am
Wednesday - 2/14/24
MSP Expo Business Track ()
Making the Transition from MSP to MSSP
MSPB-09
MSPs play a critical role in today’s IT landscape and, increasingly, in the cyber security landscape, as businesses are looking to MSPs to secure their data and infrastructure. As a result, MSPs are making the transition from MSP to MSSP and, while the benefits are unquestioned, it’s not as simple as simply adding an “S” to the acronym. This session will uncover the nuances of becoming a successful MSSP and integrating cyber security services into existing service portfolios. For MSPs that do it well, the potential for growth is endless in a world where cyber threats are growing by the day.
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  MSP Expo Business Track
  MSP Expo Tech Track
11:00-11:45am
Wednesday - 2/14/24
MSP Expo Business Track ()
Culture as a Competitive Advantage
MSPB-10
CEO Viirtue
It’s no secret the workplace has evolved significantly over the past four years. MSPs have not been immune these changes and the importance of developing and nurturing a positive culture within the workplace. This discussion will explore the profound role that a positive workplace culture plays within MSPs, and the importance of fostering a culture that not only attracts and retains talented professionals, but also creates a distinctive market presence and, ultimately, drive business success.
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  MSP Expo Business Track
  MSP Expo Tech Track
12:30-12:55pm
Wednesday - 2/14/24
MSP Expo Business Track ()
What Hackers Know that You Should Know Too
MSPB-11
  MSP Expo Business Track
  MSP Expo Tech Track
1:00-1:25pm
Wednesday - 2/14/24
MSP Expo Business Track ()
Special Presentation by Critical Insight
MSPB-12
  MSP Expo Business Track
  MSP Expo Tech Track
Thursday, February 15, 2024
8:30-9:15am
Thursday - 2/15/24
MSP Expo Business Track ()
Understanding Both Sides of the M&A Paradigm
MSPB-13
There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
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  MSP Expo Business Track
  MSP Expo Tech Track
1:00-1:45pm
Thursday - 2/15/24
MSP Expo Business Track ()
Humanizing Security and Cyber Risks
MSPB-14
Despite the cyber security tools that are available today, people remain at the center of prevention – especially with the emergence of increasingly sophisticated social engineering attacks that are compromising business after business. They are also the speedy recovery in the wake of a successful attack. This session helps MSPs understand the human element of security and how to best prepare their own teams, but also how to educate their customers, to turn security weaknesses into assets by keeping employees actively engaged in cyber security.
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  MSP Expo Business Track
  MSP Expo Tech Track
2:00-2:45pm
Thursday - 2/15/24
MSP Expo Business Track ()
Building a Better MSP Business with AI
MSPB-15
AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
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  MSP Expo Business Track
  MSP Expo Tech Track

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