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AGENDA

Wednesday, June 22 Thursday, June 23 Friday, June 24
Exhibit Hall Hours 4:00 - 7:00pm 11:00am - 4:00pm 9:30am - 1:00pm

Days


Tracks

Tuesday, June 21, 2022
1:30-1:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
Automate your XaaS bundles: Workplace as a Service and Beyond
MSP-17
  MSP Solutions
2:00-2:25pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
STIR/SHAKEN 101 for MSPs
MSP-15
  MSP Solutions
  SASE Summit
2:30-2:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
Building Your MSP’s Valuation
MSP-02
Signing Director CLA Publisher Telecom Reseller
How much is your MSP worth? It’s a question that probably comes up more frequently than ever in what has become a highly competitive and densely populated market. For sure, we continue to see consolidation as some MSPs seek to expand through acquisition. But that’s not the only reason to understand how to value your company. In a rapidly evolving industry, tracking corporate value can be an important tool in understanding trends and assessing when and how to make additional investments and changes. This session will focus not only on how to accurately value your MSP and how to grow your valuation, but how to use that information to your advantage.
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  MSP Solutions
  SASE Summit
3:00-3:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
Supporting a Work From Anywhere World with Virtual Desktops
MSP-03
President Delphi, Inc Chief Revenue Officer DesktopReady Cloud Sales Development Director Cloud Sales Development Director US Signal
The latest workplace mantra, powered by the new normal of remote working, is “Work is something you do, not some place you go.” With advances in cloud computing and network connectivity, MSPs are well-positioned to make that a reality with DaaS or VDI services that allow workers to have the same desktop environments whether they are in an office or anywhere else. As businesses continue to transition from merely supporting remote working to being truly distributed workforces, desktop as a service offerings from their MSPs will be a key value proposition.
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  MSP Solutions
  SASE Summit
4:00-4:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
Why MSPs Should Care about Asset Lifecycle Management
MSP-04
President Delphi, Inc Senior Technical Evangelist ManageEngine Director, Sales Ray Allen, Inc. Sales Manager Ocean Tech
As an MSP, your clients trust their IT – including networking, hardware, and software – to your team. You regularly update their software and applications to ensure they have the latest and greatest tools and security in place. But what about hardware assets? From inventory and cost management to user experience and efficiency, ALM can help optimize your clients IT environments and enable them to operate more effectively, eliminate extraneous costs, and reduce IT issues. This session discusses how MSPs can leverage ALM to generate additional recurring revenue while increasing their value to clients.
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  MSP Solutions
  SASE Summit
5:00-5:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
MSPs and the New World of MSFT 365 and Teams
MSP-05
President Delphi, Inc CEO Emersion Chief Technology Officer UniVoIP
Now that remote work is a permanent fixture in workforces, and the world has learned how to collaborate effectively regardless of where various participants are physically located, collaboration platforms like Microsoft 365 and Teams have become a must-have tool. Many have already adopted these solutions, while others are still transitioning. In either case, MSPs have an opportunity to help with migrations and ongoing management of Microsoft deployments. This discussion focuses on how MSPs can capitalize on the “new normal” and build effective and revenue-generating offerings to support Microsoft deployments.
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  MSP Solutions
  SASE Summit
6:00-6:55pm
Tuesday - 6/21/22
MSP Solutions (Room 303A)
Seizing the Backup and Storage Opportunity
MSP-06
President Delphi, Inc CEO Redstor Co-Founder & EVP, Americas Assured Data Protection SVP Business Development Storj
Data continues to grow exponentially. Every business is seeing it, and it can present challenges. From basic storage to compliance to disaster recovery to efficient workflows, businesses need storage and backup solutions that will allow them to collect, manage, store, and access and protect that data as needed. This session focuses on business storage needs, why MSPs are ideally positioned to capitalize on the data deluge, and how they can take advantage.
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  MSP Solutions
Wednesday, June 22, 2022
9:00-9:55am
Wednesday - 6/22/22
MSP Solutions (Room 303A)
Growing Sales in the New Normal
MSP-07
Head of Channels Ooma Managing Director Wildix Inc. CEO Ignite+Propel Publisher Telecom Reseller CEO NUSO
COVID-19 had impacted not only how businesses function, but it continues to transform the B2B buying cycle in the IT channel. McKinsey & Company says the digital shift has been accelerated by the pandemic and the changes buying behaviors is here to stay. What are the latest trends for selling in the new normal? What's working and what's not? What tools and skills, what products and solutions, and what strategies do you need to embrace to maximize your revenue potential and sell successfully to today’s business decision-makers?
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  MSP Security Solutions
  MSP Solutions
10:00-10:55am
Wednesday - 6/22/22
MSP Solutions (Room 303A)
How MSPs Can Capitalize on Today's New Workforce Models
MSP-08
Intel Director of Channel Development Parallels Technology Evangelist PFU America, a Fujitsu Company Publisher Telecom Reseller Director, Digital Business Enabling, Client Computing Intel
Over the past two years, workforce models have changed, businesses are leveraging a variety of technologies to support multiple work scenarios, and MSPs have to understand how to support those models. This discussion will uncover the intricacies of delivering and managing communications and IT solutions that enable employees to function optimally wherever their workplaces may be at any time.
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  MSP Security Solutions
  MSP Solutions
11:00-11:55am
Wednesday - 6/22/22
MSP Solutions (Room 303A)
Branded vs. White Label: Which is Better for Your MSP?
MSP-09
President Delphi, Inc Director of Sales SkySwitch CEO QuestBlue Channel Chief ConnectMeVoice CTO Viirtue
As an MSP, you have the choice – you can sell branded communications services, or you can sell under your own brand working with a white-label provider. Each has its benefits, depending on your needs and resources. This session will discuss the differences between white label and branded offerings and give attendees the information they need to make the choice that is best for the future of their business and customers.
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  MSP Security Solutions
  MSP Solutions
1:00-1:55pm
Wednesday - 6/22/22
MSP Solutions (Room 303A)
SD-WAN and MSPs: Selling Connectivity for the New Normal
MSP-10
Director of Product Management GetWireless President Delphi, Inc CEO Adaptiv Networks Channel Sales Manager Bigleaf Networks CEO RabbitRun Technologies
For MSPs, selling SD-WAN is almost a no-brainer. But, it’s not quite as simple as that. As MSPs continue to embrace a new world of connectivity options to support modern workforces, they need to understand not only the technology behind SD-WAN services, but how to integrate it into the service offerings and how to sell it effectively to increase their customer value. This panel will discuss the state of SD-WAN in the MSP space, and offer a basic blueprint for successfully becoming an SD-WAN provider.
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  MSP Solutions
2:00-2:25pm
Wednesday - 6/22/22
MSP Solutions (Room 303A)
Accounting Doesn't Have to Suck!
MSP-11
CEO Shift Financial Insights
You probably don’t love the numbers aspect of your business. It’s hard enough making sure you have the IT skills on your teams to manage all your clients’ needs on a day-to-day basis yet, business success is, ultimately, a numbers game. This session is all about giving MSPs the skills to understand their financials, the top financial issues facing their businesses, knowing what the non-issues are so they don’t create unnecessary confusion, and knowing how to direct accounting teams to provide the data you need and when you need it, and understanding how to measure and drive your labor. Rest assured, this is not an accounting lesson. Rather, it’s a lesson in cutting through the cloud that is your accounting data to get the information that matters and will enable you to drive profitability.
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  MSP Solutions
2:30-2:55pm
Wednesday - 6/22/22
MSP Solutions (Room 303A)
Financial Management Designed for the Channel
MSP-16
Senior Partner Development, Manager Intuit QuickBooks Intuit Senior Manager, Partner Development Management Intuit Partner & Principal Accountant Quick Bookkeeping & Accounting LLC
Partnerships are the core of successful MSPs and enable them to operate efficiently across their entire operations. This session will talk through how financial management services are ideally designed for the channel and how they can help digitize and improve financial management and enable MSPs to better serve their customers and drive better business outcomes. A case study featuring Intuit QuickBooks will illustrate how financial management services drive profitable relationships and create prosperity for partners and their mutual customers.
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  MSP Solutions
Thursday, June 23, 2022
12:30-12:55pm
Thursday - 6/23/22
MSP Solutions (Room 303A)
Top Growth Strategies for the Reseller Channel in IoT
MSP-01
EVP Marketing & Business Development GetWireless
Growing channel partners are always looking at what's next, and new growth strategies. In many cases, these strategies follow the evolution of technology, marketing, and sales tools. IoT (Internet of Things) is the trend following technology. This is not a revolution; it is an evolution of connected device strategies that have evolved since the days of dial-up internet. The adoption of innovative technology is fueling growth and channel partners can contribute to this in a big way.
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  MSP Solutions
1:00-1:55pm
Thursday - 6/23/22
MSP Solutions (Room 303A)
Delivering on Expectations: Network Strategies and Tools for Reliable Service Delivery
MSP-12
Executive Vice President, Americas AutomationEdge Vice President of Sales and Marketing/vCIO Lincoln IT Solutions Architect OpsRamp Publisher Telecom Reseller Sr. Director, Partner Service Revenue ConnX Director, Alliance Partner Solutions ScienceLogic
The network is the key to MSPs success. Whether that’s their own network that enables reliable service delivery to their countless customers, or the networks they manage for their customers that allow those businesses to function each day, the network is really the core of MSPs’ businesses. At the same time, there’s a limit to the human resources MSPs have for network monitoring and management. That’s why having the right network management tools is critical to dependable service delivery without stretching resources to the point where business suffers. This session looks at the network challenges MSPs can face, especially as they continue to add new services to their portfolios, and what tools and solutions are available to help support them and ensure they can meet their SLAs.
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  MSP Security Solutions
  MSP Solutions
2:00-2:55pm
Thursday - 6/23/22
MSP Solutions (Room 303A)
Partnering For Success: Why Choosing the Right Vendors is Key to MSP Success
MSP-13
Director of Cloud Business Development, US Ingram Micro Cloud VP Global IRS Offer Marketing Vertiv Publisher Telecom Reseller Sr. Account Executive VoIP Supply
As an MSP, you have choices – many of them – when it comes to the vendors you work with. Of course, your vendor partners should deliver a high-quality solution, but that’s just the tip of the iceberg. It must also be profitable. Does the vendor partner provide other benefits as well? What kind of training and support do they provide? What about marketing and sales materials and tools? What about post implementation support, such as up-selling customers and troubleshooting? This discussion explores many of the ways vendor partners can add value to their relationships, and why selecting the right partner is a key to MSP success.
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  MSP Security Solutions
  MSP Solutions
3:00-3:55pm
Thursday - 6/23/22
MSP Solutions (Room 303A)
Modernizing Your MSP Client Acquisition Strategy
MSP-14
VP of Marketing Rev.io Publisher Telecom Reseller CMO Marketopia CEO Jumpfactor Channel Sales Executive 7 Figure MSP
There are two ways MSPs can generate more revenue – increase the value of existing clients, and attract new ones. It’s about technology. It’s also about your business differentiators and your value as a service provider. And it’s about marketing and selling those factors effectively. In an integrated digital world, this session will discuss what the differentiators are that can enhance and simplify your relationships, and how to integrate those into a comprehensive client acquisition and retention strategy to separate yourself from the pack in a crowded MSP market.
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  MSP Security Solutions
  MSP Solutions
Friday, June 24, 2022

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