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AGENDA

Wednesday, June 23 Thursday, June 24 Friday, June 25
Exhibit Hall Hours 5:00 - 7:00pm 11:00am - 4:00pm 10:00am - 1:00pm

Days


Tracks

Tuesday, June 22, 2021
7:00pm
Tuesday - 6/22/21
(Grand Ballroom Foyer)
Back Together Happy Hour - Welcome Networking Event - Sponsored by Telefonica
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Wednesday, June 23, 2021
8:30am
Wednesday - 6/23/21
9:00-9:55am
Wednesday - 6/23/21
MSP Business Development (206)
The Cold Call is Dead – Long Live the Lead
MSP-02
Founder & CEO Binox MSP CEO Mojenta
You need viable marketing leads. Where do you go to get them? Can you produce leads yourself? What avenues are available other than buying lists? Does delivering good content produce self-qualified leads and an ROI? Explore the options for lead production this session.
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MSP Technology Solutions (210)
Boosting your UC and Conferencing Revenue
MSP-12
Sr. Director of Channels Ooma Sales Support Manager Broadvoice CEO Viirtue
This session covers multiple solutions such as DIY or white label the service or just resell the service? Selling against the competition can be tough. Learn how to stake out your position for success.
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  MSP Business Development
  MSP Technology Solutions
10:00-10:55am
Wednesday - 6/23/21
MSP Business Development (206)
Profitability Tools for MSPs
MSP-01
CEO & Founder SIPPIO VP of Marketing Rev.io
You make profit in your sales and services. Are there other profits locations available? What is available for increasing productivity and reducing costs that will increase profits? What products and services available? How do you apply them will be the focus of this session.
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MSP Technology Solutions (210)
Why Messaging Should Be Part of Your Revenue Strategy
MSP-13
Operations Support Specialist QuestBlue Chief Revenue Officer Teli Communications CTO Brightlink
Messaging has become in integral part of people’s daily lives. The reason is simple: Messaging is an easy way to communicate and exchange information quickly. It’s not just a personal communications tool, though. Business messaging use is soaring. More than 3 trillion business SMS messages were sent in 2019, and Juniper Research predicts that RCS business messaging will grow 2,500% between 2020 and 2025. The fact is that messaging has become a key piece of the business communications puzzle. In this session, we’ll talk about the growth of messaging and how MSPs can leverage the growth of business messaging to drive revenue.
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  MSP Business Development
  MSP Technology Solutions
10:00-10:55am
Wednesday - 6/23/21
MSP Business Development (206)
Profitability Tools for MSPs
MSP-01
CEO & Founder SIPPIO VP of Marketing Rev.io
You make profit in your sales and services. Are there other profits locations available? What is available for increasing productivity and reducing costs that will increase profits? What products and services available? How do you apply them will be the focus of this session.
Register me
MSP Technology Solutions (210)
Why Messaging Should Be Part of Your Revenue Strategy
MSP-13
Operations Support Specialist QuestBlue Chief Revenue Officer Teli Communications CTO Brightlink
Messaging has become in integral part of people’s daily lives. The reason is simple: Messaging is an easy way to communicate and exchange information quickly. It’s not just a personal communications tool, though. Business messaging use is soaring. More than 3 trillion business SMS messages were sent in 2019, and Juniper Research predicts that RCS business messaging will grow 2,500% between 2020 and 2025. The fact is that messaging has become a key piece of the business communications puzzle. In this session, we’ll talk about the growth of messaging and how MSPs can leverage the growth of business messaging to drive revenue.
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  MSP Business Development
  MSP Technology Solutions
11:00-11:55am
Wednesday - 6/23/21
MSP Business Development (206)
From Managing Resources to Managing Performance
MSP-03
SVP Revenue and Customer Experience netsapiens
You were hired to manage customer resources. Add new revenue by managing the performance of those resources. Delivering good CX produces customer loyalty. What are the benefits to the MSP and the customers are the focus of this session.
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MSP Technology Solutions (210)
Teams and the MSP
MSP-15
Sr. Manager of Channels and Private Label Ooma
Microsoft Teams is dominating the market. There are many competitors. If you are already offering UC service (not Teams), how do you position the MSP for your UC customers? If you work with Teams, what is your advantage? If you compete with Teams, what is the best competitive position to take? This session explores these issues.
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  MSP Business Development
  MSP Technology Solutions
12:00pm
Wednesday - 6/23/21
1:00-1:55pm
Wednesday - 6/23/21
MSP Business Development (206)
Choosing the Right Vendor Partners for Profitability
MSP-04
CEO RingLogix Chief Compliance Officer Phone.com Chief Evangelist SIPPIO
The right vendor partner should not only provide a good and profitable product or service. The partner should provide a number of extra benefits as well. How does the partner train your staff for sales and service? Are marketing and sales materials and tools provided? What about post implementation support such as up-selling the customer? How about troubleshooting problems? This session explores many of these issues.
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MSP Technology Solutions (210)
Cybersecurity as Part of Your Solution Portfolio
MSP-16
Senior Director of Channel Sales Keeper Security
  MSP Business Development
  MSP Technology Solutions
2:00-2:25pm
Wednesday - 6/23/21
MSP Technology Solutions (210)
Enabling Mass IoT Deployment with Cellular Connectivity
MSP-17
Sr. Director of Business Development Truphone
As MSPs continue to seek new ways to add value to their service portfolios and create new revenue streams, IoT is an emerging opportunity. With the continued growth of IoT deployments, managed services are playing an increasingly vital role in ensuring connectivity. This session will discuss the cellular connectivity opportunity for MSPs, along with connectivity challenges and soluttions that will enable them to support IoT clients or launch new managed IoT services.
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  MSP Technology Solutions
2:00-2:55pm
Wednesday - 6/23/21
MSP Business Development (206)
Taking Big Metal Components through a Digital Transformation
MSP-05
Senior Technology Strategist Steadfast
The whole world is going cloud. As MSPs, that includes your customers. Many of them are still leveraging their big metal solutions because of their reliability and ability to keep their systems running efficiently. They could continue using them for years to come, but the benefits of cloud are too great to ignore. So, the question becomes, how can they migrate their existing hardware to hybrid cloud models to get the best of both worlds? That’s where you, as their trusted partner can prove your worth and help your customers make a smooth migration that will allow them to continue leveraging their existing hardware while adding the benefits of the cloud.
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  MSP Business Development
2:30-2:55pm
Wednesday - 6/23/21
MSP Business Development (206)
Are MSPs Ready for the New Normal
MSP-06
President Cheapeake Think Tank
A confluence of events has created opportunities for MSPs and IT providers who are willing to create a new "normal" and innovate to serve their clientele. The pandemic created some new realities that are just now being understood and institutionalized within the business community. It forced adoption of new technologies by many businesses and the hard lesson for those who hadn't reached minimum levels of technological competency prior to COVID-19 has placed an immediate and massive advantage on those businesses that can adapt and innovate with technology. IT support for these companies is needed now more than ever and this support needs to be forward looking and willing to assume leadership roles in advancing technology. In addition, the boom in cyber-crime and, in particular, ransomware has placed an emphasis on how to protect valuable data and IP. The days of an MSP having a passing familiarity with cybersecurity are long gone. This confluence of events has created unique possibilities for growth for all IT providers.
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MSP Technology Solutions (210)
Meeting the New Demand for Digital, Paperless Offices
MSP-18
Executive Vice President FileCenter
Paperless, digital offices -- a clever idea from a decade ago has become today's must-have technology. Come get a crash course on helping your clients set up digital, paperless workflows with the remote user in mind. New technologies have made it easier than ever for users to benefit from the full range of paperless tools regardless of where they work.
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  MSP Business Development
  MSP Technology Solutions
3:00-3:55pm
Wednesday - 6/23/21
MSP Business Development (206)
MSPs and the IT Skills Gap
MSP-07
CEO Humanintelligence Security Team Lead Vijilan Chief Executive Manager Scai Software
You need more capable IT staff. You can train internal staff. You can hire more staff. You can acquire more tools to augment your staff using AI and ML. Which works best? How do budget to fill the IT skills gap? How do you reduce skilled staff turnover? Learn the answers in this session.
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MSP Technology Solutions (210)
Know Your Liabilities as an MSP: Fees, Fines, and Regulations
MSP-19
CEO Viirtue CTO Brightlink
You protect your customer’s assets. Do you protect your assets equally as well? This session discusses the many liabilities possible for both you and your customer. Regulations and fines are constantly being revised and are different across state and international jurisdictions. How do you plan for the evolving liabilities?
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  MSP Business Development
  MSP Technology Solutions
5:00-7:00pm
Wednesday - 6/23/21
(Expo Hall D)
Grand Opening Reception in Exhibit Hall - Sponsored by Dell Expert Network
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Thursday, June 24, 2021
7:30am-5:00pm
Thursday - 6/24/21
()
REGISTRATION OPEN
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8:00am
Thursday - 6/24/21
8:45am
Thursday - 6/24/21
Keynote Presentation (Lincoln Ballroom)
Ryan Cloutier Principal Security Consultant Security Studio
Vincent Cosomano Security Team Lead Vijilan
Jeremy Jordan-Jones Chairman and CEO Amalgam
Rich Tehrani (Moderator) CEO, Group Editor-in-Chief TMC
There may not be a more important topic in technology today than security. It impacts everyone –businesses, their IT and communications service providers, and especially in today’s new workplace reality, individual users and even their families. The increase in remote work has created new and more points of exposure and, at the same time, threats continue to evolve in complexity and severity, creating a massive challenge. But, it’s also an opportunity. This panel will discuss how the security landscape is changing, how security solutions are evolving to meet those changes, and where the opportunities lie for revenue generation.
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  Keynote Presentation
9:30am
Thursday - 6/24/21
Keynote Presentation (Lincoln Ballroom)
Nelson Nahum CEO Zadara
Success in Formula 1 relies on performance and reliability down to the millisecond. Data being collected from the car and driver must be quickly unpacked, analyzed and applied, which impacts every engineering decision. Things that may seem small can matter in a big way in terms of track performance – and there is no margin for error or downtime. What can race car drivers and engineers do to maximize all this data? … Utilize edge cloud technology. This session, delivered by Zadara CEO Nelson Nahum, will describe how Formula 1 race cars are leveraging edge cloud technology to streamline performance and optimize the bottom-line in a flexible, pocket-friendly manner. More broadly, Nelson will also discuss the future of edge computing and how that will impact other IoT use cases (applications) moving forward.
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  Keynote Presentation
10:00am
Thursday - 6/24/21
11:00am-4:00pm
Thursday - 6/24/21
(Expo Hall D)
MSP EXPO #TECHSUPERSHOW Exhibit Hall Open
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12:00pm
Thursday - 6/24/21
1:00-1:55pm
Thursday - 6/24/21
MSP Business Development (206)
Is Cyberinsurance Worth It?
MSP-08
CEO iBynd Chief Executive Manager Scai Software
Cyber insurance exists. Should you get it for your business? Should you sell it to customers? What does cyber insurance cover and not cover? Will you have to comply with a number of rules to qualify for cyber insurance? What do you have to do to file a claim? Investigate the pros and cons in this session.
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MSP Technology Solutions (210)
The New World of Remote Work
MSP-20
CEO Adaptiv Networks Managing Director Wildix Inc. VP of Channel Granite Telecommunications
Remote workers are here to stay. You had to scramble to set up WFH for customers and your employees. Can you justify continuing WFH? How do you support your customer’s trying to create a hybrid solution? Is this a one-time situation or on-going? This session explores the next phase of WFH.
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  MSP Business Development
  MSP Technology Solutions
2:00-2:25pm
Thursday - 6/24/21
MSP Business Development (206)
Cybersecrity Q&A
MSP-09
Security Team Lead Vijilan
This session is all about your security needs and concerns. During this discussion, security experts will field the craziest and toughest questions from attendees about cybersecurity. This your chance to ask anything you want to know about cybersecurity.
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MSP Technology Solutions (210)
The Office Phone Reinvented (Again): Making Money with VoIP
MSP-21
CEO Vodia
The past year forced businesses to rethink how they communicate (again), both internally and externally. This time, it was more out of necessity than anything. Video finally became an important part of how we communicate, and the work from anywhere strategy finally became a reality. But, despite the changes, one thing remains constant. With all the various communications channels available, voice remains the driver of business success. Sure, other mediums help support business communications and make collaboration easier, but when it comes down to making business decisions, there’s no substitute for voice. This session will look at what’s happened with voice, why it’s still the cornerstone of communications, how a new generation of devices are enabling today’s voice interactions, and how MSPs and other partners can make generate more revenue through voice and related services.
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  MSP Business Development
  MSP Technology Solutions
2:30-2:55pm
Thursday - 6/24/21
MSP Technology Solutions (210)
Wireless Office: Supporting all Workforce Models
MSP-22
Account Manager, Cloud Service Provider VTECH/SNOM
Remote, hybrid, office, mobile… these are all workforce models that are part of the new workplace environment. It’s not just one or another; in most cases, it’s a combination of them. And it’s not that companies didn’t have these situations prior to 2020, but now, it’s become the “new normal.” What is needed to support these flexible workforce models and ensure workers always have access to high-quality voice? What does it mean for the office, the remote worker, and the hybrid employee? How can you best support these various needs and enable workers to be effective anywhere? What strategies and tools can they implement to support whatever workforce models they have adopted? And importantly, how can they do it in a way that ensures flexibility as needs evolve in the future, whether in the office or at home?
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  MSP Technology Solutions
3:00-3:55pm
Thursday - 6/24/21
MSP Business Development (206)
MSP Vulnerabilities Checklist
MSP-11
Principal Security Consultant Security Studio Security Team Lead Vijilan
You can expect to be vulnerable to weather conditions that interfere with IT operations. There are also fires, earthquakes, floods and now a pandemic. What about protests that interfere with IT, sabotage, cyber-attacks, internal staff negligence/mistakes, internal as well as external security breaches? If you are managing resources with customer data, what are the privacy regulations that cover the data and what are your liabilities as the resource managing MSP? Learn more in this session.
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MSP Technology Solutions (210)
Business Continuity Solutions for the Modern Business
MSP-23
Chief Compliance Officer Phone.com CTO Viirtue
This session is about business continuity. There is more than one metric. Is it the same for the MSP and customer? What is the best metric that produces revenue but limits the MSP liabilities? Do you offer credits for poor performance or refund? What should contract terms cover and leave out?
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  MSP Business Development
  MSP Technology Solutions
4:15pm
Thursday - 6/24/21
Special Event (Lincoln Ballroom)
IDEA Showcase Startup Pitch Event & Reception
IDEA-01
  Special Event
8:00-10:00pm
Thursday - 6/24/21
Special Event (Loews Resort)
Networking LIVE! Reception - On the Amazing Spacious Seaside Patio of the Loews Miami Beach Resort
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Party sponsored by: C3/Cloud Computing Concepts, Spectrum Partner Program, Steadfast, JENNE, RingLogix, LastPass by LogMeIn, Zoom
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  Special Event
Friday, June 25, 2021
8:30am
Friday - 6/25/21
9:00-10:15am
Friday - 6/25/21
MSP Business Development (206)
Selling or Staying – What’s Your Plan?
MSP-25
CRO The 20 CEO Mojenta
Have you built your business to create sustainable revenue or did you build it to sell it? How do you make the decision? If you decide to sell, how do you position yourself so it is an attractive business? Much of your business depends on your employees. As a buyer, I want your staff as well as you hardware and software assets. This session will help make the stay or sell decision.
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  MSP Business Development
10:00am-1:00pm
Friday - 6/25/21
(Expo Hall D)
MSP EXPO #TECHSUPERSHOW Exhibit Hall Open
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10:30am-12:00pm
Friday - 6/25/21
MSP Business Development (206)
Making the Most of Your MSP Marketing Budget
MSP-24
The cold call and visiting potential customers almost disappeared during the pandemic. You needed to create new and better avenues to reach the potential customer. Developing leads of interested customers has risen in importance and value. This session discusses the changing nature of marketing budgets and how they will change again as the pandemic recedes.
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  MSP Business Development
12:45pm
Friday - 6/25/21
(Expo Hall D)
$15,000 GRAND PRIZE GIVEAWAY DRAWING - Must Be Present to Win
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Sponsored by 888VoIP, Airespring
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