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Security is no longer as simple as setting up a firewall, creating white/black lists and letting the good times roll. The cloud offers opportunity, both good and bad, so if data, application and network security are important to your firm, it’s time to explore a Zero Trust framework, and revisit identity and access protocols. SASE leaders lend insight into the new perimeter, and security best practice for this brave new world.
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How much is your MSP worth? It’s a question that probably comes up more frequently than ever in what has become a highly competitive and densely populated market. For sure, we continue to see consolidation as some MSPs seek to expand through acquisition. But that’s not the only reason to understand how to value your company. In a rapidly evolving industry, tracking corporate value can be an important tool in understanding trends and assessing when and how to make additional investments and changes. This session will focus not only on how to accurately value your MSP and how to grow your valuation, but how to use that information to your advantage.
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The latest workplace mantra, powered by the new normal of remote working, is “Work is something you do, not some place you go.” With advances in cloud computing and network connectivity, MSPs are well-positioned to make that a reality with DaaS or VDI services that allow workers to have the same desktop environments whether they are in an office or anywhere else. As businesses continue to transition from merely supporting remote working to being truly distributed workforces, desktop as a service offerings from their MSPs will be a key value proposition.
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SASE isn’t as simple as saying, “sign me up!”Organizations are burdened by siloed applications, limited skills and existing investments that can result in inconsistent architecture and insufficient security strategy. Each SASE service provider will tout best in breed, comprehensive solutions, but how does IT ensure the firm is set up for success? Join us to learn from the experts.
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As an MSP, your clients trust their IT – including networking, hardware, and software – to your team. You regularly update their software and applications to ensure they have the latest and greatest tools and security in place. But what about hardware assets? From inventory and cost management to user experience and efficiency, ALM can help optimize your clients IT environments and enable them to operate more effectively, eliminate extraneous costs, and reduce IT issues. This session discusses how MSPs can leverage ALM to generate additional recurring revenue while increasing their value to clients.
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While SASE continues its surge SD-WAN remains a critical component of digital transformation. From ensuring QoS in communications, to constructing a cloud onramp and promising the reliable, secure connectivity demanded in the digital age, SD-WAN isn’t going anywhere. Industry leaders will explore this and more during the panel conversation.
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Now that remote work is a permanent fixture in workforces, and the world has learned how to collaborate effectively regardless of where various participants are physically located, collaboration platforms like Microsoft 365 and Teams have become a must-have tool. Many have already adopted these solutions, while others are still transitioning. In either case, MSPs have an opportunity to help with migrations and ongoing management of Microsoft deployments. This discussion focuses on how MSPs can capitalize on the “new normal” and build effective and revenue-generating offerings to support Microsoft deployments.
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Here we are. We’ve embraced the cloud, allowed the workforce to work from anywhere on any device and are reliant on the convergence of network and security functions to propel productivity and keep critical assets safe. Is SASE an endgame? What lies ahead for the SASE space? Are there complete SASE offerings available?
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Data continues to grow exponentially. Every business is seeing it, and it can present challenges. From basic storage to compliance to disaster recovery to efficient workflows, businesses need storage and backup solutions that will allow them to collect, manage, store, and access and protect that data as needed. This session focuses on business storage needs, why MSPs are ideally positioned to capitalize on the data deluge, and how they can take advantage.
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COVID-19 had impacted not only how businesses function, but it continues to transform the B2B buying cycle in the IT channel. McKinsey & Company says the digital shift has been accelerated by the pandemic and the changes buying behaviors is here to stay. What are the latest trends for selling in the new normal? What's working and what's not? What tools and skills, what products and solutions, and what strategies do you need to embrace to maximize your revenue potential and sell successfully to today’s business decision-makers?
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There’s a lot that goes into being a security provider for businesses. It starts with a security-first mindset. You can sell all the other services you offer, but if you fail on the security front, it’s all for naught and you have lost your customers’ trust – and likely revenue. This session will discuss the how the security threat landscape continues to evolve and how MSPs can adopt a security-first mentality to support their clients and enjoy a potentially lucrative recurring revenue stream.
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Over the past two years, workforce models have changed, businesses are leveraging a variety of technologies to support multiple work scenarios, and MSPs have to understand how to support those models. This discussion will uncover the intricacies of delivering and managing communications and IT solutions that enable employees to function optimally wherever their workplaces may be at any time.
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Everyone knows how quickly ransomware has become a major problem and the impact it can have on business operations. New threat variants and tools continue to emerge, while new work models increase risk. At the same time, employees and IT teams feel overwhelmed by the need to constantly focus on security. It’s time for MSPs to step up and help businesses solve the ransomware dilemma. This session will discuss the latest trends in ransomware attacks, the repercussions to both MSPs and their clients in the wake of successful ransomware attacks, why such attacks have been successful, the obligations and opportunities MSPs have in protecting their clients, and what MSPs need to do to be successful in the fight against bad actors looking to get rich through ransomware.
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As an MSP, you have the choice – you can sell branded communications services, or you can sell under your own brand working with a white-label provider. Each has its benefits, depending on your needs and resources. This session will discuss the differences between white label and branded offerings and give attendees the information they need to make the choice that is best for the future of their business and customers.
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The business world has changed. New workforce models capitalizing on a broad range of technologies are being leveraged to support the new places, times, and ways people work. What hasn’t changed is the continued growth of cyber attacks. In fact, throughout the pandemic, attack volumes only increased as hackers realized new workforce models created many new opportunities to breach corporate networks. This session is all about the new world of work and how MSPs can help support their customers’ new work models by providing maximum levels of security to ward of threats, wherever they may come from.
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For MSPs, selling SD-WAN is almost a no-brainer. But, it’s not quite as simple as that. As MSPs continue to embrace a new world of connectivity options to support modern workforces, they need to understand not only the technology behind SD-WAN services, but how to integrate it into the service offerings and how to sell it effectively to increase their customer value. This panel will discuss the state of SD-WAN in the MSP space, and offer a basic blueprint for successfully becoming an SD-WAN provider.
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Security threats continue to evolve. Business approaches to managing security must evolve accordingly. This session looks at how cyber security has changed over the past two years as new work models have become a standard. How does BYOD expanding an organization’s threat perimeter? Why does dark web monitoring matter to MSPs? How can well-rounded MSP offerings can create a more secure and more effective remote work environment for their clients? How can MSPs take a more consultative approach to benefit their clients (and their own revenue streams)?
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“Set it and forget it” security solutions don't work today – if they ever really did. Cybercriminals work day and night, finding creative ways to compromise systems and steal data. As an MSP, you need to be vigilant 24/7, detecting and remediating ever-changing threats. What if security expertise is not in your wheelhouse? How do you know you are leveraging best-of-breed solutions? What do you do with all the data? This session will help MSPs understand how to tackle these hard business challenges and successfully build cybersecurity programs.
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Even before the COVID-19 pandemic, businesses struggled with managing cybersecurity and compliance mandates and issues. New remote and hybrid models have further complicated the situation and introduced new security and compliance risks. At the same time, with cyber attacks on the rise, protecting data is more important than ever. It presents a huge opportunity for MSPs, who are already trusted to manage their clients’ IT. Security and compliance are a natural extension and can increase the value of the trusted relationships between MSPs and their clients. But, it requires MSPs to understand compliance requirements in order to deliver that trust effectively and create long-term value. This session will help MSPs capitalize on the compliance and security needs to expand relationships with existing clients and generate new business. The session will discuss new and emerging compliance requirements and standards, the connection between security and data privacy, effective vendor cyber risk evaluation, and how to integrate compliance and security into a comprehensive service portfolio.
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You probably don’t love the numbers aspect of your business. It’s hard enough making sure you have the IT skills on your teams to manage all your clients’ needs on a day-to-day basis yet, business success is, ultimately, a numbers game. This session is all about giving MSPs the skills to understand their financials, the top financial issues facing their businesses, knowing what the non-issues are so they don’t create unnecessary confusion, and knowing how to direct accounting teams to provide the data you need and when you need it, and understanding how to measure and drive your labor. Rest assured, this is not an accounting lesson. Rather, it’s a lesson in cutting through the cloud that is your accounting data to get the information that matters and will enable you to drive profitability.
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Partnerships are the core of successful MSPs and enable them to operate efficiently across their entire operations. This session will talk through how financial management services are ideally designed for the channel and how they can help digitize and improve financial management and enable MSPs to better serve their customers and drive better business outcomes. A case study featuring Intuit QuickBooks will illustrate how financial management services drive profitable relationships and create prosperity for partners and their mutual customers.
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After two years of predominantly remote work, we’ve all witnessed what can happen without real human-to-human interaction – the missed cues, the lack of immediate feedback, mistaking an awkward silence for negativity and losing your flow. There are certain tenets of human interaction – body language, gestures, eye contact, involuntary reaction to micro expressions, and the ability to establish trust – that have remained constant through the onslaught of technological advancements over the past few decades. The data tells us that trend is unlikely to change. As people begin to return to the office and businesses accept hybrid workplaces as the norm, what if you’re the one not in the office – how can you possibly feel connected to the discussion at hand and contribute in a meaningful way? To remain inclusive to both in-office workers and those at home, it’s imperative for leaders to use technology in a way that strives for the human connection, that human experience that provides an intangible feeling of co-presence. Join Elizabeth Bieniek, Internal Startup Founder at Cisco and Co-Founder of Webex Hologram as she explores the key tenets of effective human interaction and describes real world examples of how 3D meeting technology is being used by companies today, helping make hybrid workplaces more human.
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Moderator and ITEXPO #TECHSUPERSHOW Conference chairman, Rich Tehrani will lead the panelists through a discussion regarding why Florida has emerged as a force in tech and business. They will discuss the business-friendly decisions made by the state as well as the experiences of companies which have relocated to the area and tapped into its rich tech talent pool. In addition, there will be a focus on the current business environment and how recent market volatility, inflation and higher interest rates will affect startups and VCs alike. This is a can’t miss session for everyone with a stake in tech, business or the economy in general.
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Digital transformation is a positive disruptive force on business operations. The past two years have seen an acceleration of digital transformation across business segments and that transition has a pass-through effect on the distribution channel. How has the channel evolved over the past few years? What does the relationship between partners and vendors look like today and how have those relationships changed? What does success look like? This panel looks at the transformation of the channel and its impact on the entire IT and telecom ecosystem, from suppliers to partners to end customers.
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Growing channel partners are always looking at what's next, and new growth strategies. In many cases, these strategies follow the evolution of technology, marketing, and sales tools. IoT (Internet of Things) is the trend following technology. This is not a revolution; it is an evolution of connected device strategies that have evolved since the days of dial-up internet. The adoption of innovative technology is fueling growth and channel partners can contribute to this in a big way.
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The network is the key to MSPs success. Whether that’s their own network that enables reliable service delivery to their countless customers, or the networks they manage for their customers that allow those businesses to function each day, the network is really the core of MSPs’ businesses. At the same time, there’s a limit to the human resources MSPs have for network monitoring and management. That’s why having the right network management tools is critical to dependable service delivery without stretching resources to the point where business suffers. This session looks at the network challenges MSPs can face, especially as they continue to add new services to their portfolios, and what tools and solutions are available to help support them and ensure they can meet their SLAs.
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It’s one thing to be able to identify cyber attacks. It’s something different to be able to actively – and even proactively – respond to them and avoid business disruption and compromised data. With many new data regulations already in place – and more likely to come – not to mention the sheer volume and scale of cyber threats, businesses need to have security solutions that go beyond merely indentifying breaches. They need more modern, more comprehensive security strategies. That’s where MDR (Managed Detection and Response) offers a path for MSPs to deliver better and more holistic threat mitigation solution across their customers’ various attack surfaces, and increase confidence their customers’ assets remain safe and secure. This session will discuss why MDR is the next generation of security services and how MSPs can build MDR into their offerings.
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Historically it has been very difficult to manage the overall lifecycle of growing data volumes. For years’ service providers have been advising clients to keep three copies of their data, in two different media types with one off-site copy (3-2-1) for a more effective data protection strategy. Today organizations are left with multiple copies of different data sets that are unstructured in several locations, leaving PII exposed and vulnerable to unauthorized users. In this session, learn how to understand the three pillars of data intelligence and automation, how to build data intelligence solutions into your MSP service offering, and how to get started with a data assessment program.
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As an MSP, you have choices – many of them – when it comes to the vendors you work with. Of course, your vendor partners should deliver a high-quality solution, but that’s just the tip of the iceberg. It must also be profitable. Does the vendor partner provide other benefits as well? What kind of training and support do they provide? What about marketing and sales materials and tools? What about post implementation support, such as up-selling customers and troubleshooting? This discussion explores many of the ways vendor partners can add value to their relationships, and why selecting the right partner is a key to MSP success.
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The Zero Trust concept is founded on a “trust nothing and verify everything” principle. It effectively takes security down to the lowest common denominator, assuming everything poses a risk, until verification it does not. As IT environments continue to change, a Zero Trust strategy not only helps secure corporate networks today, but also extends the same level of protection to new attack surfaces as they emerge. It’s not a new strategy, but it has become a major opportunity between constantly reported breaches and the emergence of new IT and work models that increase risk exposure. The increased focus on Zero Trust is an opportunity for MSPs; this session will explain that opportunity and what MSPs need to know to turn it into a differentiator and a revenue stream.
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Databases are typically avoided by most MSPs. Why? They are hard to understand complicated and just plain outside of our wheelhouse. In this simple, easy to understand session, you will get an overview of of databases and what is involved in managing your clients’ databases, including covering various database platforms, what they have in common and their differences, and what’s involved in managing them. Most importantly, attendees will learn what questions to ask their clients to find out if there is a database management (i.e., revenue generation) opportunity to add value to their relationships.
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There are more than 60 million SMB clients in the U.S. that don’t have access to complex hyperautomation technologies, like Robotic Process Automation and OCR, that have been proven to significantly improve Enterprise productivity. The barrier for these SMBs is expertise and IT resources, something they typically come to IT Service providers for. No-code approach to hyperautomation puts MSPs in a unique position to capitalize on the great resignation and intense competition for talent among SMB owners and executives, with value-based pricing, subscription-based business models and ability to turn existing teams into business automation professionals.
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There are two ways MSPs can generate more revenue – increase the value of existing clients, and attract new ones. It’s about technology. It’s also about your business differentiators and your value as a service provider. And it’s about marketing and selling those factors effectively. In an integrated digital world, this session will discuss what the differentiators are that can enhance and simplify your relationships, and how to integrate those into a comprehensive client acquisition and retention strategy to separate yourself from the pack in a crowded MSP market.
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Having an effective security solution in place is one thing. Having the resources to manage holistic security for customers in the wake of constant threats is something else. Just as their clients don’t have the resources to effectively manage security, most MSPs don’t have the resources to build and manage a full 24x7 Security Operations Center (SOC). By moving to a SOC-as-a-Service or Managed SOC strategy, MSPs and their clients can rest more easily with the confidence that their entire IT environments are constantly being monitored and managed by security experts with that as their singular focus. In this session, MSPs will understand why a SOC-as-a-Service will help them deliver better security services and expand their capabilities more efficiently and cost effectively than trying to do everything on their own.
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How to ensure your technology & vendor selection process is aligned to your business goals and drives success
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Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!
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