AGENDA

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Wednesday, February 14, 2018
8:30am
Wednesday - 2/14/18
  
Continental Breakfast - Full conference passes only
X-01
9:00-9:25am
Wednesday - 2/14/18
  
How Automation Saved My Business and Increased Profits
MSP-01
CEO
010 Cloud Computing Ltd.
9:30-9:55am
Wednesday - 2/14/18
  
How to Ensure You Stay Secure When Moving to Managed Cloud Services
MSP-02
CISO and Chief of Compliance
WHOA.com
With so many options for where to host your servers and applications, it may seem impossible to know what to look for in a secure and compliant cloud hosting provider. If done right, a cloud hosting provider can usually do a much better job of hosting systems than you would be able to on your own. This session will describe the various things to look for when choosing a cloud hosting provider to ensure you are staying safe and your data remains secure, including and examination of various industry and governmental regulations that impact business opportunity. At the end of the session, attendees will walk away better armed to go out and secure cloud hosting arrangements they can feel good about and that will serve their needs and those of their customers.
10:00-10:55am
Wednesday - 2/14/18
  
Overcoming Resistance to Cloud Adoption
MSP-03
Founding Member & VP Business Development
Green House Data
SVP, Chief Compliance Officer
Phone.com
CEO
Egenera
Director of Business Development, ProCloud Services and Solutions
ADTRAN Inc.
Despite the massive adoption of cloud and managed services, there is still substantial pushback for any of a number of reasons. But, the numbers also show clearly that those businesses who have embraced cloud, are increasingly leveraging their providers for more services and applications each year, showing there is not only a clear benefit, but also a level of service quality that meets or exceeds expectations. What are the main concerns still creating resistance and how can providers overcome them?
11:00-11:25am
Wednesday - 2/14/18
  
Democratization of Enterprise Communications
MSP-04
CEO
Wildix
How are the latest communications technologies and trends, including WebRTC and communications APIs, enabling any MSP to deliver enterprise-grade communications to small and mid-sized businesses. How can any managed service provider increase its service portfolio and increase ARPU without massive CAPEX?
11:30-11:55am
Wednesday - 2/14/18
  
Five Mistakes I Bet You’re Making with Your Managed Services Business
MSP-05
Global Solutions Marketing Manager – MSP
Trend Micro
As a managed service provider, your customers have entrusted you to manage their IT infrastructure and their security so it’s important that you are making the right choices to secure their environments and keep cyber criminals at bay. In this session, attendees will hear first hand experiences that MSPs have made over the years and learn how to avoid them to keep their own customers and businesses safe, and revenue and reputation strong.
12:00pm
Wednesday - 2/14/18
  
Conference Luncheon - Full conference passes only
X-02
1:00-1:55pm
Wednesday - 2/14/18
  
Why Backup is an Easy Revenue Opportunity for MSPs
MSP-06
Executive Editor
TMC
VP Business Development
Thinix
VP, Business Development
Datto
VP, North American Sales
Continuum Managed Services
MSPs face a dual struggle between choosing the services that logically fit into their portfolios, and maintaining a reasonable pricing model. While businesses may know they need – or at least would benefit from certain services – they often opt against them due to cost, leaving potential revenue on the table for MSPs. This session will help MSPs understand how and why backup can be a differentiator for them, delivering a critical service without breaking their customers’ budgets.
2:00-2:25pm
Wednesday - 2/14/18
  
The Evolving Business Model: Moving from CapEx to OpEx
MSP-07
2:30-2:55pm
Wednesday - 2/14/18
  
The Ins and Outs of Growth-focused MSP Marketing
MSP-08
CEO
Marketopia
Your success as an MSP hinges on your ability to grow your customer base. It all starts with finding the right prospects. but, in today’s buyer-driven world, marketing isn’t easy. When you consider 70% of the buying process is complete before most prospects even engage with your team, finding smart, proven ways to connect with qualified prospects throughout their buying journey is more important than ever. This session is designed to give MSPs and their partners a good understanding of the essential elements of building a successful lead engine and converting those leads into revenue.
3:00-3:55pm
Wednesday - 2/14/18
  
The Modern MSP: Recurring Revenue and Business Opportunities from Office 365 and S4B/Teams
MSP-09
VP Marketing & Business Development
AudioCodes
Digital Social Influencer and Business Strategist
President for the Americas
Enghouse Interactive
According to IDC, the cloud opportunity will exceed $500 Billion by 2020. This is a huge opportunity for MSPs, especially those part of the Microsoft Partner Ecosystem. These partners, however, have challenges to overcome. Many MSPs lack the background and know-how to sell new services, do not have the technical expertise or certifications to easily integrate new offerings and cannot afford additional time and resources to manage and support the constant evolution of the cloud market. But, to succeed, they must move beyond traditional thought processes and become “modern MSPs.” This includes evolving beyond being a “one trick pony” specializing in basic cloud migration, instead looking at the latest services being adopted and demanded by businesses. This session will look at Office 365, Skype for Business, Teams, and MSPs can leverage them and other MSFT services, like Azure and OneDrive to create profitable opportunities while helping customers grow.
4:00pm
Wednesday - 2/14/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by Dialpad
K-01
Founder & CEO
Dialpad
4:30pm
Wednesday - 2/14/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by Juniper Networks: Combating Cybersecurity Threats with Behavioral Analytics\
K-02
Cybersecurity Strategist
Juniper Networks
The widespread growth of cybersecurity threats over the past several years has led to a focus on investment in emerging technologies that help anticipate and detect these threats. Businesses now are spending more budget on cybersecurity than ever before; however, threat landscape continues to evolve, requiring companies to constantly need to adapt their defenses. IT departments must have a good understanding of what assets are most important to the business and then what protections make the most sense. One solution businesses should consider? Predictive analytics tools, which help stitch together various events and detect anomalous behavior humans couldn’t, filling in gaps in network protections.
5:00-7:00pm
Wednesday - 2/14/18
  
MSP Expo / ITEXPO Exhibit Hall Grand Opening Reception
X-03
Thursday, February 15, 2018
8:30am
Thursday - 2/15/18
  
Continental Breakfast - Full conference passes only
X-04
9:00am
Thursday - 2/15/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by Mitel: Cloud Communications and the Secret to Gaining a Competitive Edge
K-05
Executive Vice President, Global Sales & Services
Mitel
You don’t need a crystal ball to imagine the cloud’s long-term impact on the enterprise market. The current shift is already revealing glimpses into how the cloud is fundamentally disrupting the landscape for both enterprises and service providers. From small shops on Main Street to large multinational corporations around the globe, businesses of all sizes increasingly choose cloud over traditional on-site solutions. Now, even large companies can move with the speed and nimbleness of a startup. In turn, those with only a handful of employees can access advanced communications and collaboration tools once beyond their reach. Just as important, they can consume those communications services on their own terms via subscription, capital purchase or a mix of both. The cloud is also having a profound impact on how enterprises deliver truly exceptional experiences to their customers and how service providers facilitate the success of their enterprise cloud customers. In today’s world, outshining the competition requires more than offering a great product or service; customer experience is the real differentiator. Find out what the shift to cloud means for your organization, what deployment model matches your needs, and learn how you can leverage the cloud to gain a competitive advantage.
9:30am
Thursday - 2/15/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by Windstream
K-06
President, Enterprise Business Unit
Windstream
10:00am
Thursday - 2/15/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by IBM: AI? Cloud? It's All About the Data
K-03
VP, Cloud Data Solutions
IBM
Capitalizing on AI (Artificial Intelligence) requires gaining more value from your data. Data is your single greatest asset - representing sources of new insights and knowledge in today's digital economy. Whether your data is stored on-premises, in the public cloud, or at the cloud edge, the infrastructure and data management decisions you make today will either hold you back or propel you forward. Join this session as IBM shares how leading organizations are transforming how they deliver, store, protect and manage data to ensure their operations support a smarter way to work in the AI and multicloud data driven world.
10:30am
Thursday - 2/15/18
  Keynote Presentation
MSP Expo / ITEXPO Keynote Presentation by Atlassian
K-04
Head of Product
Atlassian
11:00am-4:00pm
Thursday - 2/15/18
  
MSP Expo / ITEXPO Exhibit Hall Open
X-05
11:15am
Thursday - 2/15/18
  
Lunch Passes provided to full conference badge holders
X-06
1:00-1:55pm
Thursday - 2/15/18
  
The Evolving Cloud Workspace
MSP-10
Founding Member & VP Business Development
Green House Data
CMO
dinCloud
Blogolyst
TalkingPointz
The evolution of the desktop is a result of companies’ requirements maturing in terms of getting more specific about Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) – from on-premises, to hosted desktops, to now a full range of workspaces. While there are consistent trends of people moving to turnkey cloud-based solutions, there are a lot of options available today as far as what type of workspace to choose. This discussion will cover trends in cloud workspaces and how they are evolving, including the addition of application virtualization.
2:00-2:25pm
Thursday - 2/15/18
  
Session Details TBA
MSP-11
2:30-2:55pm
Thursday - 2/15/18
  
Leveling the HyperScale Playing Field
MSP-12
Vice President, Sales
Cloudistics
HyperScale cloud providers have distinct advantages that are tough to mimic or duplicate. These advantages make it difficult for traditional MSPs to carve market niches, grow their businesses, and increase margins. During this session, we will cover core hyperscaler attributes that enterprises need to be able to duplicate to not only level the playing field, but also expand the competitive landscape. In this session, we will discuss how converged and hyperconverged infrastructures address these attributes, and how trending technologies can hyperscale your business.
3:00-3:55pm
Thursday - 2/15/18
  
Cyberattacks Are Increasing: Have You Prepared Your Clients?
MSP-13
Partner
Pillsbury Winthrop Shaw Pittman LLP
CEO
MainNerve
CEO
CARVIR
Modern cybercriminals don't just rely on a single tactic to prey on businesses. Rather, they use multiple tactics to attack businesses. These include phishing emails, ransomware, payload execution, DDOS attacks, and more. Without the proper expertise, these attacks can be disastrous for businesses, which is where their MSPs come in. As their trusted provider, it’s your role – and opportunity – to help your customer understand the threat landscape, how to combat it, and to provide the solutions to protect them.
4:15pm
Thursday - 2/15/18
  
IDEA Showcase: Startup Pitch Networking Event & Reception
GS-02
President
Global Blockchain
EVP & CMO
Windstream
CEO
Symmetry Blockchain Advisors, Inc.
Digital Social Influencer and Business Strategist
4:25pm
Thursday - 2/15/18
  Keynote Presentation
IDEA Showcase Opening Keynote by Windstream
GS-03
EVP & CMO
Windstream
8:00pm
Thursday - 2/15/18
  
MSP Expo / ITEXPO Party at The Atlantic Hotel
X-07
Friday, February 16, 2018
8:30am
Friday - 2/16/18
  
Continental Breakfast - Full conference passes only
X-08
9:00-9:55am
Friday - 2/16/18
  
How MSPs Can Better Compete with Cloud Providers and Reclaim Market Value
MSP-14
CEO
Mushroom Networks
Sr. Vice President & General Manager
Netsapiens
SVP, Chief Compliance Officer
Phone.com
CTO & VP of Technology
Unified Office
Not even 10 years ago, MSPs served as critical, trusted IT advisors to companies of all sizes. Not only did they deliver unmatched insight into organizations IT environments, they also they also served as the principal vendors of the technology needed to act on these insights. More recently, MSPs’ position in the value-chain has been threatened by cloud providers – notably, Google, Amazon, and Microsoft – who increasingly bypass the channel and sell directly to end users. This increased competition has forced MSPs to substantially or moderately reduce service costs to acquire new customers. Given that, MSPs need to re-evaluate their business models and find ways to differentiate themselves in order to maintain market share. This session will feature opportunities for MSPs to do just that, including which services MSPs should consider, how to implement them, and examples of how they impact business.
10:00-10:25am
Friday - 2/16/18
  
The File Sharing Revolution
MSP-15
Co-Founder and President, Business Development and Sales
Gladinet CentreStack
10:30-10:55am
Friday - 2/16/18
  
10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and Avoid Commoditization
MSP-16
Vice President and Co-Founder
SP Home Run Inc.
The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients.
11:00-11:55am
Friday - 2/16/18
  
Managed Security: The Must-Have Service for Successful MSPs
MSP-17
Director of Channel Sales
Arctic Wolf
SVP, Chief Compliance Officer
Phone.com
Director, Security Ops and Development
Area 1 Security
Team Lead, Systems Engineering
Fortinet
With the rate of cyberattacks increasing, along with their complexity, it becomes eve more critical that MSPs have the tools to protect not their own businesses, as well as their customers. There are countless options available, with different capabilities and objectives. Which are the best security solutions for specific threats? Which provide the best general protection? This session will teach providers and businesses about the various threats that exist today, how they are evolving, and how to choose the right security solutions to keep their businesses and customers safe. The panel will also discuss how security fits into the revenue model and how to integrate security into a broader service portfolio.
11:00am-2:00pm
Friday - 2/16/18
  
MSP Expo / ITEXPO Exhibit Hall Open
X-09