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AGENDA

Wednesday, February 12 Thursday, February 13 Friday, February 14
Exhibit Hall Hours 5:00 - 7:00pm 11:00am - 4:00pm 10:00am - 1:00pm

Days


Tracks

Wednesday, February 12, 2020
8:30am
Wednesday - 2/12/20
(Third Floor Lobby)
Continental Breakfast - SPONSORED BY INTRADO - Full conference pass holders only
X-01
  
9:00-9:55am
Wednesday - 2/12/20
MSP Solutions (Room 316)
Are You Prepared to be Hacked? It’s Not a Matter of If, But When
MSP-01
Senior Technology Analyst & EDUcast Host Telecom Reseller Chief Security Strategist Cybersafe Solutions Senior Security Analyst WatchGuard Technologies
If you’re an MSP, consider your business a prime target for sophisticated hackers. You don’t want your company to be the gaping hole in your customers’ security posture. It’s not only detrimental to them, but consider the devastation to your reputation and ability to ever build trust again. How can you effectively protect your business from malicious attacks to keep your customers safe? How do you develop and implement an effective security posture? What tools do you need to ensure security standards are always being maintained? What strategies do you need to ensure today’s efforts aren’t lost tomorrow as threats evolve?
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  MSP Solutions
10:00-10:25am
Wednesday - 2/12/20
MSP Solutions (Room 316)
Why MSPs Need HIPAA Compliance to Grow MRR
MSP-02
President/CEO Compliancy Group VP of Channel Engagement & Cybersecurity Compliancy Group
  MSP Solutions
10:30-10:55am
Wednesday - 2/12/20
MSP Solutions (Room 316)
IT Automation is a Game Changer for Modern MSPs
MSP-03
Strategy & Capability Owner for Automation and Analytics Fujitsu SVP, Global Marketing Resolve Systems
With the power of cross-domain IT automation, the world’s leading MSPs are automating thousands of services every day, ranging from high-volume repetitive tasks to incredibly complex processes and service offerings. Automation is a game-changer for modern MSPs, and can benefit organizations in a number of ways. Now, MSPs can automate across entire IT ecosystems, seamlessly connecting infrastructure that is oftentimes siloed. Some MSPs have seen as much as a 40% reduction in man hours by automating user onboarding and offboarding, and a 90% reduction in mean time to resolution (MTTR) by automating incident validation, diagnosis, and remediation. Others have added millions to their bottom line by automating network management changes that enable them to onboard new customers more quickly and at scale. This session will describe how automation platforms can enable MSPs to run faster and more efficiently, while fueling innovative new services that give them a competitive edge.
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  MSP Solutions
11:00am
Wednesday - 2/12/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Expect More in 2020: Embrace Innovation to Make Money
K-07
Marie Douglas Vice President, Global Technology Service Providers IBM
Learn how to capitalize on the next phase of IT, and turn innovation into dollars. Understand top trends, including security, AI and open source and what thought leaders like IBM and leading analysts recommend.
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  Keynote Presentation
11:30am
Wednesday - 2/12/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Poly
K-08
Tim Root Vice President of Products Poly
  Keynote Presentation
12:00pm
Wednesday - 2/12/20
(Floridian Ballroom, 3rd Floor)
Conference Luncheon - Full conference pass holders only
X-02
  
1:00-1:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
New MSP Growth Opportunities and Go-to-Market Strategies
MSP-05
Senior Technology Analyst & EDUcast Host Telecom Reseller CEO Xaas1 Chief Revenue Officer CoreDial Chief Digital Officer - Comms/CSI Market IBM Chief Channel Officer Pax8
Today’s IT services landscape can be confusing for MSPs looking for an edge over their competition. What services offer the best opportunities for market share and revenue growth? Which ones make the most sense to integrate into existing service offerings? What are the best vendor selection strategies? What is the best customer acquisition strategy? Is it better to specialize or generalize? This session will discuss the opportunities that await MSPs and how they can most effectively take advantage of them to build their businesses.
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  MSP Solutions
2:00-2:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
Simple Automation to Revenue
MSP-06
Tigerpaw Senior Technology Analyst & EDUcast Host Telecom Reseller Director of Marketing Perspectium EVP Sales & Marketing rev.io Head of Product Marketing Martello Technologies
As MSPs continue to grow their businesses and add new services to their offerings, the strain on their staff increases with each new customer or product. Automation can enable MSPs to operate more efficiently and allow teams to focus on their core workloads and mission critical tasks for their customers. Likewise, their customers can be assured their needs are able to be addressed efficiently – whether through automated processes or manual intervention, depending on their nature. This session will look at the kinds of tasks that MSPs can automate, what automation capabilities are available, and how to effectively implement them.
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  MSP Solutions
3:00-3:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
MSPs & The IT Skills Gap
MSP-07
Strategy & Capability Owner for Automation and Analytics Fujitsu Senior Technology Analyst & EDUcast Host Telecom Reseller Sr Technology Strategist Steadfast Chief Customer Officer ConnectWise VP of Enterprise and Channel Sales Field Nation
Despite the massive opportunity today’s IT service market presents, many MSPs are struggling to succeed. In fact, for every four new customers, MSPs in the U.S. lose three existing ones, stunting growth. At least some of the churn can be attributed to untrained technicians. As quickly as the cloud services market has grown, keeping up with demand has meant providers have had to expand their hiring pool to younger, less experienced techs, which has had an impact on customer satisfaction. What is the current skills gap in the MSP market? How is it really impacting service levels and growth opportunities? How can the gap be closed and how can MSPs adapt while that happens?
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  MSP Solutions
4:00pm
Wednesday - 2/12/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Workplace Transformation - Trends and Blueprint for Action
K-01
Aruna Ravichandran VP/CMO, Webex Collaboration Marketing Cisco
With five generations of people in the workforce today, the challenge for an organization has never been greater to support the way their people work. As an IT executive, your CEO expects you to take a lead role in the transformation of your company's workplace. Improving collaboration, attracting new talent, leveraging new technology, and reducing real estate costs are just several dynamics in supporting the new landscape of work that requires your attention now. Attend this session to learn about the top trends transforming the workplace and what strategies you can use to ensure transformation success, such as AI driven cognitive workspaces. If workplace transformation is on your radar, this session is a must!
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  Keynote Presentation
4:30pm
Wednesday - 2/12/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Google
K-02
Kate Matsudaira Director, Google Tech Engineering Google
  Keynote Presentation
5:00-7:00pm
Wednesday - 2/12/20
(Expo Hall A-B)
#TechSuperShow Exhibit Hall Grand Opening Reception
X-03
  
Thursday, February 13, 2020
8:30am
Thursday - 2/13/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by RingCentral
K-09
Curtis Peterson SVP, Cloud Operations RingCentral
(Third Floor Lobby)
Continental Breakfast - Full conference pass holders only
X-04
  Keynote Presentation
  
8:30am
Thursday - 2/13/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by RingCentral
K-09
Curtis Peterson SVP, Cloud Operations RingCentral
(Third Floor Lobby)
Continental Breakfast - Full conference pass holders only
X-04
  Keynote Presentation
  
9:00am
Thursday - 2/13/20
  Keynote Presentation
9:30am
Thursday - 2/13/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by ScanSource
K-04
Mark Morgan EVP of Strategy ScanSource
  Keynote Presentation
10:00am
Thursday - 2/13/20
MSP Solutions (Room 316)
The Massive MSP Cybersecurity Opportunity
MSP-07a
CISO High Wire Networks Senior Security Analyst WatchGuard Technologies Dir. Solutions Architecture, AT&T Cybersecurity AT&T National Cyber Security Specialist Intelisys Worldwide MSP Channels Leader IBM CEO, Group Editor-in-Chief TMC
The onslaught of hacks and ransomware attacks on data centers and cloud providers, coupled with increased regulation from the EU and U.S., such as GDPR, the New York Shield Act, and the California Consumer Privacy Act, means companies need to shore up their cybersecurity postures or risk being put out of business. Two of the biggest IT budget items going forward will be dealing with cybersecurity and regulations. There are thousands of cybersecurity solutions on the market – Some work well together, while others do not. There is no substitute for an experienced MSP or MSSP to help companies deal with vendor selection, a security plan, pen testing, BCDR, patch management, and other security-related needs. This is the largest opportunity our market has ever had. The best part is we will make our money protecting our customers from the bad guys. There is no better or nobler opportunity than that.
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  MSP Solutions
11:00am-4:00pm
Thursday - 2/13/20
(Expo Hall A-B)
#TechSuperShow Exhibit Hall Open
X-05
  
11:15am
Thursday - 2/13/20
()
Lunch Tickets Distributed to Paid Attendees, Exhibitor/Conf, Press, Speakers
X-06
  
11:30-11:55am
Thursday - 2/13/20
MSP Cybersecurity Theatre (Expo Floor Theatre)
Two Truths and a Lie: Discover the Biggest Misconception of Cybersecurity
MSPT-04
CEO & President High Wire Networks
  MSP Cybersecurity Theatre
12:00-12:25pm
Thursday - 2/13/20
MSP Cybersecurity Theatre (Expo Floor Theatre)
MSP Security: Protecting Your Customers Starts by Protecting Yourself
MSPT-05
Senior Security Analyst WatchGuard Technologies
As an MSP, your primary objective is to meet your customers’ needs. If you’re providing a security offering, that also means ensuring that they’re protected from the ever-evolving threat landscape. But protecting your customers from the threats of today and the attacks of tomorrow starts with protecting your business. Join this session to hear about the greatest threats facing MSPs, how they can impact your customers, and how you can defend against them.
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  MSP Cybersecurity Theatre
12:30-12:55pm
Thursday - 2/13/20
MSP Cybersecurity Theatre (Expo Floor Theatre)
What is Layered Security and how does it Protect against Evolving Attack Vectors?
MSPT-06
Channel Manager Contronex CEO Contronex
  MSP Cybersecurity Theatre
1:00-1:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Setting Up for SD-WAN Sales Success
MSP-08
Senior Product Manager Fujitsu Vice President of Product Management 128 Technology President RAD-INFO, Inc. Director of Enterprise Solutions ADTRAN
For an MSP, adding SD-WAN to its arsenal of offerings is obvious. As MSPs embrace this transformative technology, there are still internal questions needing answers. This panel disussion will offer MSPs a basic blueprint for a newly sprung SD-WAN service provider -- from pricing to the portfolio.
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  MSP Solutions
2:00-2:25pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Why the SMS Industry is a Tech Gold Mine
MSP-09
Sales & Marketing Specialist QuestBlue
One of the greatest advantages of SMS messaging is that it can reach almost anyone, anywhere across the world, with little effort. Not only does this benefit your business when communicating with your existing customers but it expands your customer reach! With many messaging options to suit your business needs, global reach and easy implementation, there shouldn’t be any reason why you’re not maximizing this opportunity. Transform the way you communicate, and you’ll see why everyone is applying messaging to their business model.
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  MSP Solutions
2:30-2:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Elevating Partner Experience
MSP-10
Chief Revenue Officer CoreDial
  MSP Solutions
3:00-3:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Maximizing MSP Value for Inevitable Sale
MSP-11
Chief Evangelist Cloud Communications Alliance Publisher Telecom Reseller President Millitzer Capital Chief Channel Officer Pax8
MSPs are businesses and, as such, they have goals. For some, it’s organic growth; for others, growth by acquisition; and for still others, it may be selling the company. The MSP market has become highly competitive, with more businesses choosing to work with MSPs for their IT needs, but also more MSPs entering the market as traditional resellers look to get into the services business to drive recurring revenue. The net result is a market that’s ripe for consolidation. As an MSP, what is your end game? Are you properly positioning your company for an eventual sale? This session will discuss how to prepare an MSP for potential acquisition, how to make your MSP more appealing to prospective buyers, and what red flags do buyers look for. Even if you’re not looking to sell, understanding exit strategies will help you build a better business by developing an effective, customer-focused environment that is focused on success.
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  MSP Solutions
4:15pm
Thursday - 2/13/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
IDEA Showcase Keynote Presentation: Intersection of CRE and Connectivity
IDEA-02
  Keynote Presentation
4:45pm
Thursday - 2/13/20
Keynote Presentation (Floridian Ballroom, 3rd Floor)
IDEA Showcase Keynote Presentation: What’s Now and What’s Next for Smart Buildings
IDEA-03
  Keynote Presentation
8:00pm
Thursday - 2/13/20
(Hilton Beach Resort)
#TechSuperShow Party & Reception at Hilton Beach Resort
X-07
  
Friday, February 14, 2020
8:30am
Friday - 2/14/20
(Third Floor Lobby)
Continental Breakfast - Full conference pass holders only
X-08
  
9:00-9:25am
Friday - 2/14/20
MSP Solutions (Room 316)
How Should I Price My Managed Services?
MSP-12
Publisher Telecom Reseller Director of Sales TechNoir
As cloud computing continues to transform the IT services market and create new opportunities for MSPs to expand their offerings and increase their value, they are faced with one overarching question. How should they price their new service offerings? What pricing strategies should MSPs adopt in order to be competitive yet profitable and protect their revenue streams?
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  MSP Solutions
9:30-9:55am
Friday - 2/14/20
MSP Solutions (Room 316)
UC Endpoint Solutions for MSPs
MSP-16
Head of Global Voice Service Provider Marketing Poly
Navigating the crowded world of UC endpoints can be daunting. Issues such as installation nightmares, equipment financing headaches, device management challenges and unhappy end-users can keep MSPs from delivering the best UC experience to their customers. In this session Poly covers solutions to these issues, including delivering a better endpoint user experience, free cloud management tools for device configuration and management, and an OPEX funding option that deliver cash flow from day one.
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  MSP Solutions
10:00-10:25am
Friday - 2/14/20
MSP Solutions (Room 316)
How to Thrive in Today's Open, Hybrid, Multi-cloud World
MSP-13
Director, Global Platform Sales, IBM Cloud and Cognitive Software IBM
Understand the latest cloud landscape, the market opportunity and where to focus your MSP practice. Learn how leading fortune 500 companies are moving, migrating, building and managing their cloud environments. Walk away with recommendations and recommended reading.
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  MSP Solutions
10:30-10:55am
Friday - 2/14/20
MSP Solutions (Room 316)
How To Grow Your Business With a Mixed Labor Model in 2020
MSP-14
VP of Enterprise and Channel Sales Field Nation
MSPs are turning to blended workforce models for various reasons such as skills set gaps, capital limitations, and cash flow constraints. While using the mixed labor model can solve many of these challenges, it can create new issues that may impact quality, customer satisfaction, and ultimately, your brand. In this session, we will discuss what is driving this shift and some of the best practices to maximize benefits and minimize risk while using this model.
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  MSP Solutions
11:00-11:55am
Friday - 2/14/20
MSP Solutions (Room 316)
Modern Marketing for MSPs
MSP-15
CMO SkySwitch Head of Growth and Education Smith.ai President RAD-INFO, Inc.
Traditional marketing is officially a thing of the past. Product and customer experience is officially the new “brand” that consumers recognize. But what does this mean for MSPs? This panel will discuss the new marketing paradigm that’s changing the approach for MSPs, and what new marketing strategies have proven successful – and what isn’t working. This panel of experts will discuss the impact of a new consumer-based decision model has on MSPs and how they need to adjust their marketing strategies.
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  MSP Solutions

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