Tuesday, February 11, 2025
10:00-10:45am
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
Breaking Barriers: Overcoming Today’s Top MSP Challenges
MSPB-01 In the fast-paced world of technology, Managed Service Providers (MSPs) face constant hurdles—ranging from cybersecurity threats and talent shortages to scaling operations and managing client expectations. Join our expert panel of seasoned MSPs as they dive into the most pressing challenges disrupting the industry today. This candid discussion will uncover real-world obstacles and deliver actionable insights on how MSPs can adapt, innovate, and thrive. From leveraging emerging technologies to building resilient teams and future-proofing your business, this panel is packed with practical strategies to turn challenges into opportunities. Whether you're an established MSP or just starting out, this session will equip you with the tools to navigate the tech landscape with confidence.
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11:00-11:45am
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
Building Your MSP Brand: Differentiate Your MSP in a Competitive Market
MSPB-02 Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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12:00-12:30pm
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
Stop Trading Your Time for Pennies, Sleepless Nights and Missed Holidays
MSPB-03 Who has ever woken up and been thrilled to be dealing with accounting, billing, invoices and P&L statements? No One, Ever! How about the nauseated feeling when you hear the word accounting? Business owners, there is a way out of this and it's easier than you realize. You started your business for many reasons, but the one thing that many business owners fail at is making a real profit. Margins are almost always nonexistent; fees can take what little profit you could have made; and did you even get paid this month? There is a fix to that gut wrenching problem every business owner wants solved: to be profitable. This session will guide you through a Profit First business best practice and a promise you’ll leave with hope and the beginning of a plan to change how you are doing business. This session will also feature Rachel Siegel, Profit First 2024 Firm of the Year. **As a special gift, attendees will receive their very own copy of our Profit First Book specifically made for Cybersecurity and MSP Community Business Owners.
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1:30-1:55pm
Tuesday - 2/11/25
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2:00-2:45pm
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
Attracting and Retaining Top Talent: Building a High-Performing MSP Team
MSPB-05 Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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3:00-3:45pm
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
The MSP M&A Landscape: Exploring Growth Opportunities
MSPB-06 Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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4:00-4:45pm
Tuesday - 2/11/25
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MSP Expo Business Track (Palm A)
Defense Wins Games: How MSPs Can Minimize Risk of Fines and Penalties
MSPB-07 Gain insights into key compliance and regulatory requirements that impact your business and your clients. Learn how to achieve compliance and minimize the risk of fines and penalties, while generating additional revenue opportunities. Hear from fellow MSP owners who realize the value that proper compliance can bring to a growing MSP business.
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Wednesday, February 12, 2025
9:00-9:45am
Wednesday - 2/12/25
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MSP Expo Business Track (Palm A)
Building a Recurring Revenue Engine: Strategies for Client Retention and Growth
MSPB-08 While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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10:00-10:45am
Wednesday - 2/12/25
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MSP Expo Business Track (Palm A)
Navigating the Curve: Challenges and Opportunities for MSPs & Vendors
MSPB-09 Navigating the ever-evolving minefield of managed service providers (MSPs) and vendors requires a keen understanding of emerging trends and industry challenges. Join the all-star MSP & Vendor Panel for a thought-provoking session that explores the latest developments, potential pitfalls, and opportunities for growth. Discover strategies and ensure your business thrives in this dynamic market.
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11:00-11:45am
Wednesday - 2/12/25
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MSP Expo Business Track (Palm A)
Building a Scalable MSP Business: Creating a System for Growth
MSPB-10 Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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12:00-12:45pm
Wednesday - 2/12/25
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MSP Expo Business Track (Palm A)
I Wish I'd Known That Sooner: Compliance and Tax Tales from the MSP Trenches
MSPB-11 As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches from MSP owners that have successfully navigated the path to growing a profitable and compliant MSP.
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Thursday, February 13, 2025
12:00-12:45pm
Thursday - 2/13/25
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MSP Expo Business Track (Palm A)
The Winning Pitch: Mastering the Art of Client Acquisition
MSPB-12 In a competitive market, first impressions can mean the difference between winning business and rejection. Learn how to identify the right prospects, craft compelling proposals, present effectively, and close deals to convert leads into paying clients.
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