Tuesday, February 10, 2026
10:00-10:45am
Tuesday - 2/10/26
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Tech Track (Room 260B)
Zero Trust Architecture: Implementing a Secure Framework for Your Clients
MSPT-01 Zero Trust is more than a slogan – it should be a day-one operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework for their clients, focusing on "never trust, always verify." But, moving Zero Trust from theory to deployed reality requires a multi-faceted approach. This session provides MSPs with practical insights for implementing a security framework that is natively built for today's hybrid workforce. Discussion will include core principles of the Zero Trust model – verify explicitly, use least privilege access, and assume breach – as well as the three pillars of a secure architecture (Identity, Endpoint, and Access), and how Microsoft Entra enables and enforces a Zero Trust model.
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11:00-11:30am
Tuesday - 2/10/26
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Tech Track (Room 260B)
How Halo's Top 100 Customers Use Halo to Automate Service to Customers
MSPT-02 At a time when automation and AI are reshaping how MSPs deliver value, in 2026 it’s no longer enough to talk about efficiency gains— you have to build it into every part of your service delivery stack. Join Tim Barton-Wines as he shares the observed trends of how the top 100 Halo customers are leveraging our unified service platform to automate workflows, eliminate manual toil, and create standout customer experiences. Tim’s years of experience of now working personally with 2,000+ MSPs will help you rethink service delivery for growth, efficiency, and differentiation. The presentation goes beyond theory with practical examples, clear patterns from high-performing MSPs, and a view of what modern service automation truly looks like in action.
The attendees will learn:
- How top MSPs are architecting automation to reduce manual work and accelerate service outcomes.
- Practical patterns for using AI and unified workflows to improve technician efficiency and customer satisfaction.
- Actionable strategies to evolve your service delivery model into a competitive differentiator.
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11:45am-12:30pm
Tuesday - 2/10/26
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Tech Track (Room 260B)
Monetizing Compliance Services: How MSPs Can Tap Into High Margin Opportunities
MSPT-03 Compliance certification in some form is required of nearly every business. Satisfying data privacy mandates like CMMC, NIST, HIPAA and PCI are essential for businesses that serve the public sector, as well as healthcare, financial services and other markets. For MSPs, the growing need for compliance offers a unique opportunity to expand portfolios beyond commoditized technology, generate high margin recurring revenue, and deepen relationships with customers. This session will provide an overview of the new mandates entering the market, and describe how MSPs can quickly bring compliance solutions into their portfolios. MSPs will leave with real-world examples of how partners can use automated compliance solutions to expand revenue and provide high value services for their customers.
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1:30-2:15pm
Tuesday - 2/10/26
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Tech Track (Room 260B)
Pros and Pitfalls: Communications as a Growth Lever for MSPs
MSPT-04 MSPs are increasingly being asked to take responsibility for more than infrastructure, security, and compliance. Customers now expect their MSP to understand, and often manage, how their organization communicates, from voice and contact center platforms to integrations with CRM and collaboration tools.
In this 45-minute, peer-led panel moderated by Patrick Foster, VP of Channel at NUSO, MSP owners and executives discuss how and why communications services are becoming part of the modern MSP portfolio. Panelists will share firsthand perspectives on adding UCaaS, evaluating CCaaS, and navigating integrations. What worked, what didn’t, and what they would do differently.
This is not a vendor pitch or product showcase. It is a practical, experience-based conversation focused on the operational, technical, and strategic considerations MSPs face as communications becomes a core customer expectation.
What You’ll learn:
- Why customers are increasingly looking to their MSP to own communications
- How UCaaS and CCaaS align with existing security, compliance, and network services
- Common challenges MSPs encounter when adding communications to their offerings
- Where integrations create real value and where they add complexity
- Lessons learned from MSPs already delivering these services in the field
Who should attend:
MSP owners, executives, and technical leaders serving SMB, mid-market, or enterprise customers who want a clearer, peer-informed view of when, and whether, communications services belong in their business strategy.
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2:30-3:00pm
Tuesday - 2/10/26
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Tech Track (Room 260B)
Simplifying Cybersecurity
MSPT-05 As cybersecurity has grown more complex with escalating threats and consequences, revisiting the fundamentals takes extra importance. Join Rob Allen, the Chief Product Officer of ThreatLocker, for a conversation that cuts through the noise to what matters most for practical and effective security. We'll explore simple things you can do to stop cyberattacks so you can better protect your organization today.
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3:15-4:00pm
Tuesday - 2/10/26
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Tech Track (Room 260B)
Automation Everywhere: AI in Service Delivery & Help Desk
MSPT-06 Turn tickets into touchless outcomes. This session shows MSPs how to deploy AI across the support stack – intake, triage, routing, knowledge surfacing, agent assist, and self-service – so you cut MTTR while improving CSAT. The session will help MSPs map the “automation ladder” from quick wins (password resets, software installs, device onboarding) to closed-loop workflows that trigger scripts in your RMM/PSA. Learn how to choose models and guardrails, measure impact (deflection rate, FCR, backlog burn-down), and package automation as a premium SKU clients will happily buy.
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Wednesday, February 11, 2026
9:00-9:45am
Wednesday - 2/11/26
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Tech Track (Room 260B)
Beyond MDR: Proactive Threat Hunting & Incident Response for MSPs
MSPT-07 Go beyond traditional managed detection and response. This session dives into advanced threat hunting techniques and building robust incident response plans to proactively identify and neutralize threats before they escalate. Learn how to empower your MSP to offer truly comprehensive security services, ensuring client peace of mind in an evolving threat landscape.
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10:00-10:45am
Wednesday - 2/11/26
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Tech Track (Room 260B)
Observability & RMM 2.0: Telemetry-Driven, Predictive Support
MSPT-08 Move from reactive noise to proactive insight. This session will explore how to enrich classic RMM with modern observability – endpoint, network, SaaS, and security telemetry – so MSPs can predict incidents, not just respond to them. Discussion will include health scoring, anomaly detection, synthetics for critical workflows, and SLOs clients can understand, and ways MSPs can prove “proactive value” with before/after metrics that drive retention and expansion.
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2:00-2:45pm
Wednesday - 2/11/26
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Tech Track (Room 260B)
Value-Added Cybersecurity: Differentiating Your MSP with Enhanced Security Services
MSPT-09 With ever-increasing cyber threats, robust cybersecurity tops the list of IT must-haves for both MSPs and their clients, which offers MSPs a very real opportunity to differentiate themselves from competitors. MSPs that build strong cybersecurity practices and prove they have the tools, resources, and expertise at their disposal to maximize clients’ security postures, can drive success and growth through comprehensive security practices. This session goes beyond basic cybersecurity to explore cutting-edge strategies and best practices MSPs can employ to protect clients at every threat surface and attack vector, demonstrating value through the latest strategies for advanced threat detection and identity protection, proactive security policies, and effective incident response measures, helping them build strong cybersecurity practices that grow their businesses while protecting their clients.
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3:00-3:45pm
Wednesday - 2/11/26
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Tech Track (Room 260B)
MSP Compliance Emergency: Why Your Own House Isn’t in Order and What It Will Cost You
MSPT-10 MSPs work hard to keep clients compliant, yet their own compliance is often incomplete, undocumented, or dangerously out of date. This session exposes the hidden risks inside MSP businesses themselves, including regulatory exposure, heightened breach impact, contract liability, lost trust, and the very real threat of becoming the weakest link in the supply chain. Attendees will learn what “good” internal compliance actually looks like for an MSP, the minimum controls and documentation they must have today, and a practical roadmap to close gaps before regulators, insurers, or a security incident force the issue for them.
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Thursday, February 12, 2026
8:30-9:15am
Thursday - 2/12/26
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Tech Track (Room 260B)
SSPM + Copilot Governance: Securing Microsoft 365/Google and AI Assistants
MSPT-11 SaaS apps are where your clients actually work – it’s also where most data exposure happens. This session explains SaaS Security Posture Management (SSPM) and why MSPs need it. Panelists will discuss best practices for continuously checking and fixing risky settings across Microsoft 365 and Google Workspace, as well as Copilot/AI guardrails so AI assistants don’t surface sensitive information. At the end of the session, MSPs will know which settings to audit first, how to report risk and progress to non-technical executives, and how to package SSPM + AI governance as a clear, high-value managed service.
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9:30-10:15am
Thursday - 2/12/26
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Tech Track (Room 260B)
SD-WAN & SASE for MSPs: Delivering Next-Gen Network Connectivity and Security
MSPT-12 Delve into the benefits and implementation of Software-Defined Wide Area Networking (SD-WAN) and Secure Access Service Edge (SASE). This session will equip MSPs with the knowledge to deliver next-generation network connectivity and integrated security solutions, providing clients with agile, secure, and high-performing network infrastructures.
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12:00-12:45pm
Thursday - 2/12/26
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Tech Track (Room 260B)
Suite, Best-of-Breed, or CPaaS? Modern Comms Stacks for MSP Clients
MSPT-13 MSP clients live in Teams/Zoom/Webex, but voice, contact center, and workflows don’t
always fit neatly in one box. This session discusses viable alternatives for communications and collaboration, including all-in UCaaS suites, best-of-breed with tight interop, and CPaaS-augmented apps. MSPs will leave with an understanding of how to determine what’s best for their clients and a path for ensuring appropriate governance, compliance, and QoS.
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1:00-1:45pm
Thursday - 2/12/26
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Tech Track (Room 260B)
The Agentic MSP: How AI Agents Unlock High-Margin Revenue Streams and Scale Service Delivery
MSPT-14 Resource limitations and slow response times are major issues for SMBs and the MSPs supporting them. This session explores how MSPs can immediately address these challenges and expand their cloud offerings using autonomous AI Agents to automate many high-volume tasks. These intelligent, no-code agents integrate easily with existing platforms, providing a low-lift, high-impact path for MSPs to boost margins, differentiate services, and achieve massive scale in client service delivery. Likewise, the same AI agents can be implemented in client environments to deliver the same automation and efficiency. Learn how to transform your business model and become the definitive Agentic MSP.
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