Tuesday, February 11, 2025
8:00am-6:00pm
Tuesday - 2/11/25
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9:00am
Tuesday - 2/11/25
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10:00-10:45am
Tuesday - 2/11/25
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MSP Expo Tech Track (Palm B)
Leveraging MDR: Proactive Threat Hunting for MSPs
MSPT-01 Discuss the benefits of Managed Detection and Response (MDR) services. Learn how these services provide 24/7 threat monitoring and rapid incident response for proactive client protection, improving MSPs’ capabilities and building their reputation as trusted security advisors, all key to generating more revenue opportunities.
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11:00-11:45am
Tuesday - 2/11/25
MSP Expo Business Track (Palm A)
Building Your MSP Brand: Differentiate Your MSP in a Competitive Market
MSPB-02 Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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MSP Expo Tech Track (Palm B)
The Power of AI and Automation: Streamlining MSP Operations and Client Services
MSPT-02 MSPs often face the same challenges as in-house IT teams – the become buried by repetitive or simple tasks. Learn how AI and automation can relieve that burden, simplifying operations and freeing MSP staff to focus on other elements that require human intervention. With modern AI-driven tools, MSPs can increase their operational capacity, enabling them to serve more clients and generate more revenue.
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12:00-12:30pm
Tuesday - 2/11/25
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12:30pm
Tuesday - 2/11/25
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12:45pm
Tuesday - 2/11/25
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1:30-1:55pm
Tuesday - 2/11/25
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2:00-2:45pm
Tuesday - 2/11/25
MSP Expo Business Track (Palm A)
Attracting and Retaining Top Talent: Building a High-Performing MSP Team
MSPB-05 Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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MSP Expo Tech Track (Palm B)
Understanding Cybersecurity Insurance and How to Choose the Right Policy for Your Clients
MSPT-05 In a digital world with constantly growing and evolving cyber threats, understand the growing importance of cybersecurity insurance for businesses. Learn about different coverage options, key considerations for choosing the right policy, and how to advise your clients on cyber insurance. It’s another opporutnity to become a trusted advisor and partner to you clients.
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3:00-3:45pm
Tuesday - 2/11/25
MSP Expo Business Track (Palm A)
The MSP M&A Landscape: Exploring Growth Opportunities
MSPB-06 Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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4:00-4:45pm
Tuesday - 2/11/25
MSP Expo Business Track (Palm A)
Compliance and Regulatory Requirements: What MSPs Need to Know
MSPB-07 Gain insights into key compliance and regulatory requirements that impact your clients. Learn how to help your clients achieve compliance and mitigate security risks so they can serve their clients effectively, while increasing your status as a trusted partner and generating more revene opporutnities.
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MSP Expo Tech Track (Palm B)
Backup and Recovery: Building Business Continuity for Your Clients
MSPT-07 Explore the latest trends in backup and recovery, including different models available today, how to create a secure and reliable backup strategy for your clients, and how to make sure they have effective BCDR tools in place to ensure the impact of any event is minimized.
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5:00pm
Tuesday - 2/11/25
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Wednesday, February 12, 2025
7:30am-7:00pm
Wednesday - 2/12/25
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8:30am
Wednesday - 2/12/25
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9:00-9:45am
Wednesday - 2/12/25
MSP Expo Business Track (Palm A)
Building a Recurring Revenue Engine: Strategies for Client Retention and Growth
MSPB-08 While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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MSP Expo Tech Track (Palm B)
Making Money Selling UCaaS and other Communications Services
MSPT-08 Every business needs good communications technology – it’s, ultimately, the lifeblood of any company. Learn what solutions and features businesses need most and explore the most effective strategies for winning business and growing revenue by offering the right solutions through the right business models.
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10:00-10:45am
Wednesday - 2/12/25
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MSP Expo Tech Track (Palm B)
How to Make Every Customer a Contact Center Customer
MSPT-09 Customers expect seamless communication across multiple channels, and your clients need to deliver on that expectation, today more than ever. Learn how to sell and deliver a an omnichannel solution that is affordable for your clients, how to market contact center technology to customers of all sizes and raise the average sale price of your deals, and strategies for integrating contact center into your overall communications and IT services portfolio.
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11:00-11:45am
Wednesday - 2/12/25
MSP Expo Business Track (Palm A)
Building a Scalable MSP Business: Creating a System for Growth
MSPB-10 Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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12:00-12:45pm
Wednesday - 2/12/25
MSP Expo Business Track (Palm A)
Reseller Requirements MSPs Need to Know
MSPB-11 As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches so you can avoid missteps that could cost you and your clients money.
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MSP Expo Tech Track (Palm B)
Boosting Margins with Microsoft 365 and Teams: The MSP Opportunity
MSPT-11 Microsoft offers numerous applications universally used by businesses across the globe including, Office 365, Microsoft Teams, Microsoft Copilot, and more. Learn how MSPs can monetize Microsoft’s dominance, including how to monetize Microsoft 365, how Copilot and AI functionality within Microsoft 365 can help MSPs and their end customers save time, enhance productivity and increase their bottom line, and how to maximize the Teams voice opportunity.
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12:45-1:30pm
Wednesday - 2/12/25
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1:30pm
Wednesday - 2/12/25
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2:00pm
Wednesday - 2/12/25
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2:30pm
Wednesday - 2/12/25
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3:00-7:00pm
Wednesday - 2/12/25
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3:30pm
Wednesday - 2/12/25
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4:00pm
Wednesday - 2/12/25
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4:30pm
Wednesday - 2/12/25
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5:00pm
Wednesday - 2/12/25
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5:00-7:00pm
Wednesday - 2/12/25
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5:30pm
Wednesday - 2/12/25
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6:00pm
Wednesday - 2/12/25
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Tuesday, February 13, 2024
2:00-2:45pm
Tuesday - 2/13/24
MSP Expo Tech Track (Palm B)
Unlocking the Power of AI and Machine Learning for MSPs
MSPT-13 Understand how artificial intelligence and machine learning can benefit both your MSP and your customers by automating tasks, improving service delivery, generating valuable insights from data, elevating customer interactions, and much more.
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Thursday, February 13, 2025
7:30am-5:00pm
Thursday - 2/13/25
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8:00am
Thursday - 2/13/25
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9:00am
Thursday - 2/13/25
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9:30am
Thursday - 2/13/25
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10:00am
Thursday - 2/13/25
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10:30am
Thursday - 2/13/25
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11:00am-5:00pm
Thursday - 2/13/25
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11:30am
Thursday - 2/13/25
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1:00pm
Thursday - 2/13/25
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1:00-1:45pm
Thursday - 2/13/25
MSP Expo Business Track (Palm A)
The Winning Pitch: Mastering the Art of Client Acquisition
MSPB-12 In a competitive market, first impressions can mean the difference between winning business and rejection. Learn how to identify the right prospects, craft compelling proposals, present effectively, and close deals to convert leads into paying clients.
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MSP Expo Tech Track (Palm B)
The Cybersecurity Arms Race: Securing Your Clients in an Evolving Threat Landscape
MSPT-12 Discuss the latest cybersecurity threats and best practices for proactive defense. Explore tools and techniques for SASE and network security, endpoint protection, incident response, and more, to keep your clients safe in a cloud-first world.
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1:30pm
Thursday - 2/13/25
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2:00-2:45pm
Thursday - 2/13/25
MSP Expo Tech Track (Palm A)
Preparing for Exit: Strategies for a Successful Sale or IPO
MSPB-13 Learn how to build a successful MSP that is attractive to potential acquirers or investors. This session covers financial planning, scalability, building a strong management team, and other factors to consider in building an attractive MSP.
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2:00pm
Thursday - 2/13/25
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2:30pm
Thursday - 2/13/25
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3:00pm
Thursday - 2/13/25
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3:00-5:00pm
Thursday - 2/13/25
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3:30pm
Thursday - 2/13/25
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4:00pm
Thursday - 2/13/25
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4:30pm
Thursday - 2/13/25
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5:15pm
Thursday - 2/13/25
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8:00-10:00pm
Thursday - 2/13/25
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